Al B. Sure!

Al B. Sure! Biography

As a child, Al B. Sure was introduced to the entertainment business by way of famed songwriter, Ellie Greenwich (writer of the 60's smash, Do Run, Run). At Ten years old Ellie invited Al to participate in the creation of the theme song for Sesame Place Parks; the theme parks inspired by the PBS children's show Sesame Street. Obviously the music never left his system. His debut album, In Effect Mode, sold over two million copies. The double platinum-plus effort climbed the charts to the #1 position on Billboard's R&B chart for an astounding seven straight weeks. Quincy Jones selected Al as the winner of the Sony Innovator Talent Search in a blindfold contest. Subsequently, Al would go on to work with Q on the gold single, Secret Garden, from Quincy's Back on the Block, double platinum album. Accompanying Al on this groundbreaking quartet were Mr. Barry White, El Debarge, and James Ingram.

Al B Sure continued to create an extraordinary presence on the music scene, validated by numerous awards including Grammy nominations, an American Music Award for Best New R&B Artist, several Soul Train Awards, several New York Music Awards, over 30 ASCAP Awards for writing and composition performance. As a writer/producer Al has generated some of todays most inspired and innovative music. Al's discoveries and production on several of today's major multi-platinum selling artists launched Al as one of the premier and decorative producer/songwriters in the industry.

Al's production has also contributed to the multi-platinum status of the soundtracks for Boyz-N-the Hood, Jason's Lyric, New Jack City, and New York Undercover. Al's production also consisted of work with such major talents as David Bowie, Al Green, Diana Ross, Rod Stewart, Robert Palmer, Faith Evans, 112, Teddy Riley, Aaron Hall, Eric B. & Rahkim, Eddie Murphy, Michael McDonald, Shanice Wilson, Heavy D & the Boyz, Eddie F, and Johnny Gill, among others.

Al has made numerous talk show appearances including the Oprah Winfrey Show, The David Letterman Show, Jay Leno, Good Morning America, Arsenio Hall, Rolanda, Phil Donahue, NBC's Live at 5, and Good Morning LA. Al's performances include BET, the Apollo Theater, Soul Train show and awards, The Grammy's, and The American Music Awards and most major venues across the United States & abroad. Al assisted MTV in introducing its first R&B/Hip-Hop show on the Network by being the launch host of MTV Jams. Al's appearances include Will Smith's Fresh Prince show, Quincy Jones' Back on the Block movie/documentary, and ABC's Magic Johnson Special. Al also co-starred with Martin Lawrence in a pilot for a feature film entitled Private Times, directed by the late George Jackson (Director of New Jack City and Jason's Lyric), Doug McHenry and Stan Lathan. The star-studded cast included ER's Michael Michelle and Michael Wright of the movie The Five Heartbeats.

Al's brainchild, ABS, Inc., is comprised of an independent record label, publishing arm, and a television development division. As CEO, Al's goal is to focus his experience and energies to seek out, discover, and launch tomorrow's superstar artists, producers, and songwriters and develop innovative ideas that would be interesting to today's fickle audiences in music & television. My greatest desire is to afford hungry, undiscovered, talented individuals, the same opportunities as I had in the music industry, states Al.

Though it would be hard to imagine that this kind of meteoric success could leave anyone unaffected, Al concedes one significant change a change for the better. My experience as an artist, producer, songwriter, and record executive has given me an intangible sensitivity to the needs of a budding, future superstar in every capacity of the industry, reflects Al. I recognize the blessing of expressing my life through the vehicle of song, the dependency of human emotion on every note, and my responsibility to provide the light at the end of the tunnel. I aim to create a desire to reach for the light by respecting the journey with constructive honesty, maintaining positivity, remaining innovative creatively & musically, and never leaving the studio until the job is done!

Part II (The Real Inf.)

...The NEW CD will be produced by... (New Name) & Genius Kyle West (Break it Down)!

Also assisting in the new event are producers:

Ike Lee & Andre' Kyles, Maurice (Moe Pee) Pearle & Kevin (DeanStreet) Dean.

His Fam & Crew.

Kyle & Al B produced most of the new CD and they have created a new sound called:

"Black -MiddleEast" leaving a very melodic Marvin Gaye taste in your mouth, fantasizing about sexy belly dancers with chocolate versions of Jennifer Lopez, rugged beats, even on the Smoothed-Out Ballads, introducing a badly needed, new sound for the radio listeners. Aren't you tired of the same OLE, tired samples or stolen, played out music? This will be a relief & a treat. The new CD feels like he's The Black STING(Al B's favorite current artist).

He's in great shape and I even hear he will be sporting a six pack. He misses yall and can't wait to see yall at the next concert. Thank you for showing love. The original is back All Up In Here

All New Information coming soon @ (

Al B. Sure! Bio from Discogs

R&B singer/songwriter/producer Al B. Sure! was born on June 4th, 1968 in Boston, Massachusetts but grew up in Leonia, New Jersey and Mt. Vernon, New York. Between 1988 and 2009 he released four albums produced mostly by Kyle West. In 1988 he teamed up with the rapper Slick Rick for his single "If I'm Not Your Lover", included in his debut album In Effect Mode that went on to sell more than two million copies. In the same album, were included his crossover quiet storm mega hit Nite And Day / Off On Your Own (Girl) his biggest ever hit (#7 in the U.S. pop charts and #1 in the U.S. R&B charts, nominated for Grammy for Best Vocal R&B Male Performance) and his cover of Killing Me Softly (which Lori Lieberman first recorded in 1971 but Roberta Flack made it an all time classic in 1973.) In 1989 Quincy Jones chose him to sing along with Barry White, El DeBarge and James Ingram on the smooth soul suite "The Secret Garden (Sweet Seduction Suite)" that was included in his double platinum album "Back On The Block". In 1990 he teamed up with Diana Ross for his single "No Matter What You Do" that was included in his second album "Private Times...And The Whole 9!", in which he also covered the classic Eagles' 1976 hit "Hotel California". As songwriter and producer, Al B. Sure! introduced Jodeci, Tevin Campbell, Faith Evans, Dave Hollister, Case and Usher. In 1993 he was featured in David Bowie's "Black Tie White Noise" single, included in his same-titled album. In 1994 he covered "I'm Still In Love With You" (a glorious hit for Al Green in 1972) for the soundtrack of "Above The Rim". He has, as well, contributed backing vocals in recordings of Heavy D. & The Boyz, Starpoint, Jeremy Jordan and Chubb Rock, among others.

Latest Music News

more news headlines »

Featured Links