Chingo Bling

Chingo Bling Biography

You've seen him on MTV, MUN2, Saturday Night Live, on a recent cover of USA Today and in every major magazine. You've seen his bobbleheads, possibly poured some of his Hot Sauce on your tacos and maybe you've even seen his custom Tamale Truck rolling through the streets of Houston. You've seen his videos and maybe even experienced him on stage in cities from coast to coast spreading his music, his humor and his message. And you've seen him do all of this, independently.

Chingo Bling, the Ghetto Vaquero, known for his Ghetto Ingenuity is one of the hottest artists to emerge from Houston in the past four years. Unmistakably original, and 100% real, Chingo Bling embodies everything the world has come to expect from Houston hip-hop and more. And now he is about to bring it to every corner with his newly signed partnership with Asylum Records. This marketing genius, whose entertainment and merchandise empire includes everything from CD's and music publishing to the above mentioned bobbleheads, custom boots, and hot sauce has developed Big Chile Enterprises into one of the most innovative and unique music labels in the business. At first glance, you might think Chingo Bling is a joke, a novelty of sorts with his 10-gallon hat, Nike swooshed ostrich boots, and his Mexican flag inspired diamond grill, but listen to his music and you'll see that there's so much more.

Yes, Chingo is hard to miss. He appropriates all of the typical hip-hop accoutrements, and flips them into something that is not only 100% him, but also represents his people. "Everyone wants to look like everyone else and talk about the same old shit." Chingo reflects from behind the desk of his office at the Houston-based Big Chile Enterprises, "Hardly anybody today has their own style, their own voice. You gotta find what you're about, and these days people aren't about too much. I represent for my people, the millions of Mexican Americans who started with nothing and really found their way."

Chingo Bling came from meager beginnings. The son of Mexican immigrants, he grew up entrenched in Mexican American culture, and as he grew he realized that he could be a much needed voice for a sorely underrepresented people. He flipped aspects of what he saw growing up and gave it a hip-hop centric image. His look combines that of a North Mexico Corridista – the singer/songwriters who would write Corrido's for/about the drug traffickers in their region – and an H-Town hot boy. Just below his black, outlaw, cowboy hat and mirrored sunglasses rests a platinum and diamond encrusted grill that could give Paul Wall a run for his money. His black jacket is often accented with a t-shirt underneath and his pants are cut in a similar style as the low riding basketball shorts so popular in the streets of his city.

You can't miss Chingo Bling.

Musically Chingo started out like most rappers today, releasing mixtapes and having his face in the place at every major event in his state. He quickly realized that he was more than just your average rapper and branched off into merchandise and street marketing before ever releasing an official CD. This sparked one of the strongest movements in the south, with Chingo becoming one of the most recognized faces in Houston hip-hop.

Chingo's successful independent grind sparked the attention of the majors and a serious bidding war began, with New York based Asylum Records coming out on top. The deal will provide Big Chile Enterprises with creative freedom and allow the label to stay independent, with major, worldwide, distribution. "I passed on all the TLC deals." Chingo remembers, "I wanted the Cash Money, No Limit, Ray Charles type deal, so they brought out the big check books. I'm still independent but with distribution. Look what we as Big Chile Enterprises have done independently, just think what were 'bout to do now, stay tuned to the Chingo Bling Show!" The first release in this joint venture will be Chingo's highly anticipated album, They Can't Deport Us All. In this age of meaningless-rap and copy-cat videos, Chingo is bringing a strong message to the masses. His first single, the Carnival Beats produced "Like This and Like That" and the revolutionary accompanying video, takes listeners on a journey across the border with a Mexican immigrant. Recorded in the typically hilarious Chingo Bling fashion, Chingo interpolates between revolutionary Vaquero to comedic Abadesa.

"I'm not gonna be preachy on every bar." He explains, "I'm talking about all kinds of stuff. I got the hustlers perspective on there, I'm flossin' a little bit. But the video paints a picture, showing what an immigrant goes through and how a person could come to this country, really not hurting nobody, really just working. That's really the main gist of the song, but in terms of the movement, I think that we need a little bit more understanding."

They Can't Deport Us All will be released on Chingo de Mayo, that's May 5th aka Cinco de Mayo and features all of the artists on Big Chile Records, including Stunta, Lucky Luchiano, Coast and Jezufavio – all of whom bring a unique and refreshing sound to the rap game. It features production by Carnival Beats ("Still Tippin'," "Sittin' Sideways"), Jim Jonsin, Daniel Cartel, Shadow and Smoke Beats, and appearances by Paul Wall, Trae, Fat Pat, Big Pokey, Nore, Pitbull, Mistah Fab, Baby Bash and more!

Chingo Bling and his Big Chile Enterprises are set to take over the rap game in 2007. Don't be left behind. Putos.

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