Hyro Da Hero

Hyro Da Hero Biography

A hip hop storm's brewing in Houston, Texas and at the center is Hyro da Hero. Combining incendiary rock-infused beats with a sharp, ruthless flow, Hyro spits venomous rhymes that stick, move and knock fools out cold.

He possesses a rockstar attitude and a flashy swagger primed to ignite both dance clubs and arenas. On cuts like "Punk Rocker," he spares no one. Preserving hip hop's integrity with a twist of humor, he calls out "Ringtone Rappers," and begs for a rock rap revolution.

The beat is cocked and loaded with a metallic groove that embraces hard rock's charisma while maintaining street cred. Coming out of the South Side of Houston, Hyro's hunger is pure, and the scene won't be able to contain him. He rolls one deep, and that's the way it needs to be, because no one can touch Hyro da Hero.

Hyro's sound is straight gangsta flow over rock and roll beats. Think heavy metal anthems if delivered with 50 Cent's razor sharp wit and Tupac's street realism. Hyro personally samples and produces the beats, imprinting himself on each track. He explains, "I don't let anything fuck with me. Once I hear the beat, I automatically know what lyrics are going to be on the song. They have to tell stories, and the words come from the beats." On cuts like "La Bamba," his rhymes lock in with the samples and hit with a precise verbal

Hyro has crafted his own sound, attitude and lifestyle. "I call it 'Gangsta Rock.' We gotta change the game. I'm sick of these 'Ringtone Rappers' and all their bullshit. Their songs are just something to play in the club and dance to. Nobody feels that shit. It's not that I'm comin' at them to fight, but if you get a record deal, take some time on your songs. Say something important.

On his tracks, Hyro points out the weaknesses in hip hop and calls for a change. He also channels the honesty of his personal inspirations. "On a mixtape you show your skills, but if I'm putting a CD out with real tracks, it has to tell a story. I listen to a lot of Tupac, Eminem and Zero. I get it from those three there. They’re spitting something that you feel. They were putting stories down like no other cats. I try to paint a picture when I do it." As a result, tracks like "She Hates Me" become clever and vivid snapshots of Hyro's life as well as the rap game.

Hyro represents the beating heart of hip hop. "I made a promise to myself that I'm not gonna make any songs that don't have a point or don't hit people hard. I'm trying to bring together elements of rock and rap. I can bring white and black people together in a movement. My songs have a message. If cats hear them in the club, they're gonna dance to it. If they listen at home, they're gonna feel what I'm saying. I think I can spin this game around a little bit."

Unity remains central as Hyro's fans span various ethnicities, ages and musical backgrounds. He draws from various genres and has forged a style all his own. This is his time. Hyro puts it best, "They call me Hyro da Hero, and I'm coming to save the game."

You have been warned.

Rick Florino

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