Kia Shine

Kia Shine Biography

As the 2007 recipient of the Southern Entertainment Award for the Independent Artist of the Year, Memphis based recording artist Kia Shine has proven beyond a shadow of a doubt that he is a force to be reckoned with. Kia Shine is a major figure on the South’s hip-hop underground scene. Now with his national debut on Universal Motown Records entitled Due Season Kia Shine is finally stepping up to take his rightful place in the hip-hop world.

Born in and raised in Memphis’ infamous Frazier neighborhood, Kia Shine witnessed first hand the devastating effect that drugs and poverty had on his community. “When I think about Frazier I think about New Jack City,” says Kia. “I remember when there wasn’t any such thing as crack and I remember when it first came into the neighborhood and how it was affected. It looked like you were either selling it or your folks were using it.” Thankfully Kia Shine was able to resist the temptation of the cheap high and the fast money that crack offered many ghetto youth. “I knew God had bigger plans for me. It just took me a little bit longer to realize that music was the thing that he wanted me to do.”

While it may have taken him a while to figure out that music was his true calling, it was always a huge part of his life. He grew up listening great soul artist like David Ruffin, Willie Hutch and Womack & Womack and classic hip-hop by pioneers artists like Eric B & Rakim, Grand Master Flash & the Furious Five and Kurtis Blow. This music had a profound impact on him as a youth and would eventually mold Kia Shine into the artist/producer he is today.

But before Kia Shine answered the call to be a rapper/producer he first answered to the call of corporate America, working for the casino conglomerate Harris Entertainment. He did well with the company, eventually earning a promotion that would have taken him to company’s headquarters in Las Vegas. But at that point the call to music was too loud for him to ignore.

In 1998, Kia Shine’s little brother’s L.I. wanted to release a record. Kia Shine invested his own money and poured himself into his brother’s project from start to finish. Later that year the group dropped their album on a local label called Diamond Cut, which was distributed by Select-O-Hits through a deal procured by Kia Shine. Although the record wasn’t a huge hit locally, it opened many doors for Kia Shine. As luck would have it, a Universal Motown executive was in town trying to sign a local artist and bumped into the budding producer. Impressed with Kia Shine’s business savvy and entrepreneurship the executive urged him to come to New York and play some music for him.

“At that time I was working on [L.I.’s] third album,” recalls Kia Shine. “So I went up to New York to try and let him hear the music. He didn’t really like the music but he liked one of the beats. I sold him that beat and came back and signed every hot producer that I could find in the city. I even bought some equipment and started making beats myself.”

Kia Shine also teamed up with another burgeoning entrepreneur Jack Frost and formed Rap Hustlers Entertainment. Using buddy passes for Northwest Airlines Kia Shine would fly to New York and sell beats to high profile recording artists like Jersey Mone, Juvenile, 8 Ball and Ludacris. His work led to a production deal with Ruff Ryders and a publishing deal with Universal Music. He also went back to his independent roots in Memphis and signed some of the city’s biggest underground artists, including TVT recording artist Yo Gotti, La Chat, Kingpin Skinny Pimp, Criminal Mane and Gangster Blac. Through indie deals with Koch and various other joint ventures Rap hustlers managed to sell over 200,000 units, making them one of Memphis’ most successful independent labels, but things soon fell apart. “At one point my company was going through some hard times,” explains Kia Shine. “I lost a lotta money recording for various artists, but I never got paid for my work. All my artists left me and before I knew it I was broke. God says do it yourself so that’s what I did.”

Making the transition from producer to rapper was a natural progression for Kia Shine. In the past three years Kia Shine has featured on some of the South’s biggest underground hits like “TVs,” featuring 8 Ball and Kingpin Skinny Pimp “Dirty South Soldiers” featuring Lil Jon and “Round & Round” featuring Mike Jones. When he dropped the club banger “Respect My Fresh” the public was more than ready to receive their Kia Shine with open arms. They were even more receptive when he dropped “I Be Everywhere.” The song garnered over 5,000 Media Based spins. The buzz around Kia Shine piqued the interest of Universal Motown Records which promptly signed him to an unprecedented deal to release his debut CD Due Season.

Due Season contains a bevy of bass-laded, trunk-rattling beats, catchy hooks and extra fresh rhymes that makes the album a unique listening experience. The CD is filled with club friendly joint like the blazing “I Be Everywhere,” featuring Jim Jones, an ultra hyper song with a thunderous bass line and a dark gothic strings that play a haunting melody. “Respect My Fresh,” is a funky ditty about Kia Shine’s reputation for wearing the freshest gear including his own line of high end sneakers called Traffic Jams. Built around a bubbling bass line, an arresting guitar riff and a pounding 808 beat, “Respect My Fresh” is one of the flyiest jams on the album. He continues to flaunt his fresh on the slamming heaters “Krispy” and “Wow.” Replete with bangers like these, Due Season proves emphatically that Kia Shine’s time to shine is right now.

“Last year I made people respect my fresh,” says Kia Shine. “This year I made them respect my grind.”

Kia Shine All Music Guide Biography

Southern producer and rapper Kia Shine, aka Kinfolk Kia Shine, relied on his passion and knack for making catchy beats and hooks to pull himself out of dire situations. Born and raised in Memphis, TN, Shine left the turbulent Frazer section of Memphis for greener pastures, working in the corporate offices of a major casino conglomerate. When he was presented with the opportunity to take a promotion and an $80,000 salary at the company's Las Vegas headquarters, he turned it down to pursue music. With his knowledgeable business expertise, he decided to fund and produce his little brother's rap group, L.I., around 1998. Going by Nakia Shine at the time, he also tried to shop L.I.'s material around to different labels in New York, but instead wound up selling the beats. After getting a production deal with Ruff Ryders and a publishing contract with Universal, he returned to Memphis, gathered up all the producers he could find, and founded Rap Hustlaz, a production team and record label co-owned with partner Jack Frost. He then acquired distribution through TVT in the early 2000s and signed many of Memphis' local heavy-hitters, like Yo Gotti and Gangsta Blac. Things were on the up and up for Shine. His label sold hundreds of thousands of units, plus he was landing beats for major Southern rappers, including Juvenile, 8Ball, and Ludacris. Nevertheless, his dealings with TVT had gone awry, which caused his artists to defect from the Rap Hustlaz label, leaving Shine homeless and living out of his car. He then decided that he would have to step into the mic booth and make solo material in order to rebound. His first single, "Respect My Fresh," was a local smash hit in Memphis in 2006, earning him another deal with Universal Motown. A few more infectious club hits, namely "Stunt Glasses at Night" and "Krispy," followed and made their way onto national airwaves. Shine's debut album, Due Season, arrived in summer 2007. ~ Cyril Cordor, Rovi


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