What Scarface is a hip-hop ambassador. He represents mastered skill, preserved integrity, immense respect, quiet leadership and vocal tutelage. But ask the average fan and you'll probably get a simple summary statement like "Face is a dope MC!" Since stepping on the scene with his Houston, Texas cohorts, Geto Boys back in '90, then waking the world a year later with his arctic delivery on the classic single "Minds Playing Tricks On Me" he's been putting it down for the south. But once the artist formerly named Mr. Scarface went solo in '91, released the gold selling LPs Mr. Scarface Is Back ('91) and World Is Yours Diary ('93), then scored platinum success with his third solo release Diary ('94), the rap world was hooked to the ex-Houston hustler. There wasn't any other rapper who brought across such dark images so vividly, spoke about the firey bottoms of hell with such a frozen tongue, yet warm voice. Hip-hop never saw him coming and now they keep coming back.
Fans flock to him and his new releases. The only difference is many of his fans are his peers. You'd be hard pressed to find a rhyme heavyweight who hasn't graced a Face album. To name a few: Ice Cube, Tupac, Jay-Z, Too Short, Daz, Kurupt, Redman and UGK all leaped at the opportunity to share a track with Mr. Face. This has allowed him to extend his status from H-town diplomat to global ambassador for rap. He brought the world to the American Geto. "I didn't put up a boundary on my music," Scarface says. "Though I rep my hood and rep my city, my music was for everybody from California to Cleveland to Chicago to Washington DC to New York to Mississippi to Atlanta. I didn't want to put no boundaries on my music, no Houston boundary."
But that's Face's worth in the rap sector of notepads and vocal booths. His living legacy surpasses that. On rap music's flip-side, Brad Jordan is a boss in hip-hop label juggernaut that is Def Jam Records. Two years ago he was anointed as president of their southern division, Def Jam South. And in alignment with the success of his recording career, Scarface scored big from the start of his exec tenure. His first signee, the rambunctiously engaging ATL representer, Ludacris sold three million copies of his debut Back For The First Time and is threatening to outdo his freshman outing with his sophomore LP Word Of Mouf, which has been blazing charts with hits like the Jazze Phae orchestrated "Area Codes" and the Organized Noize produced "Saturday." Not only has Def Jam allowed Face the opportunity to exercise his muscle in nurturing artists, they've allowed him to add to his rhyme resume by relocating Face from his former label Virgin and making the house that Rush built his new home--as an artist. The result: Face's seventh solo album, The Fix, set to be served in every hood this summer. "My destiny is in my hands now. It's not in nobody else's hands," he states. "I make the final decision on my product. I'm not obligated to nothing and I know that with Def Jam behind me, I know I'm a give them a different look."
With The Fix, Scarface intends to not only keep his solo streak of either gold or platinum achievements alive, but he also wants to finally get the recognition for the reason his albums have been such canvases of perfectly woven rhymes to music----his production. The music has always complemented Scarface's sharp oratorical because he's always had a huge role in his LP's production. Check the past Scarface album credits and you'll see Skinny Gangsta, Face's production company since he entered the rap game. "I had outside producers doing music but I ultimately produced my whole album myself," he informs.
It's fitting being that Face made a local name for himself as a DJ before his love for Kool G. Rap and encouragement from mentor and Rap-A-lot general J Prince inspired him to step in front of the wheels of steel as an MC. Though on The Fix, Face aims at getting his production props, you'll still get to hear outside production from Pharrell of the Neptunes on TK and Kanye West on the Jay-Z and Beenie Sigel assisted block banger "Guess Who's Back."
The LP hosts the perfect reintroduction to the old Scarface: the hustler, the gangsta, the ghetto preacher, the icon and the introduction to the new Face: the Def Jam executive and artist. All in all it's the same old Brad Jordan, that skinny hood from South Acres, Houston who was always looking for a better hustle than the last. And The Fix, does just that---supercede its predecessors. Did you expect anything less?
Scarface Bio from Discogs
Note: for the 5th Gear artist use Scarface (5).