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    Floricienta

    Argentine bubblegum singer Florencia Bertotti rose to fame as the star of the telenovela Floricienta, a Cinderella-inspired musical romance that premiered March 15, 2004, and concluded a year later. So phenomenally popular that a Buenos Aires retailer sold nothing but Floricienta merchandise, the broadcast series' end proved to be only the beginning of the attendant marketing juggernaut -- a live ...more


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