Floricienta

Argentine bubblegum singer Florencia Bertotti rose to fame as the star of the telenovela Floricienta, a -Cinderella-inspired musical romance that premiered March 15, 2004, and concluded a year later. So phenomenally popular that a Buenos Aires retailer sold nothing but Floricienta merchandise, the broadcast series' end proved to be only the beginning of the attendant marketing juggernaut -- a live ...more