Herb Alpert
One of the most successful instrumental performers in pop history, trumpeter Herb Alpert was also one of the entertainment industry's shrewdest businessmen: A&M, the label he co-founded with partner Jerry Moss, ranks among the most prosperous artist-owned companies ever established. Born March 31, 1935, in Los Angeles, Alpert began playing the trumpet at the age of eight. After serving in the ...more





































