2014 MADE for Music Campaign for Budweiser Made in America Launches
Tue, 29 Jul 2014 12:34:34
Some lucky musicians are about to get MADE. Not "made" like in the Mafia, but MADE by Budweiser. Wait, what? Find out more info by reading the deets.
Budweiser has unveiled its 2014 MADE for Music campaign, drawing on the brand's long-standing support of great music and great artists of all types around the world. Inspired by the global confluence of music and other dynamic forms of artistic expression, Budweiser MADE for Music gives global music fans access to some of the most unique musicians, artists and creators that inspire greatness in all of us.
MADE Underground will follow Budweiser's round-the-globe search for an eclectic mix of street musicians to create a global "busker band," consisting of the most unique underground and street performers, that will ultimately perform at the Budweiser Made in America festival on Saturday, August 30. Cool, right?
"Music's ability to inspire millions of people around the world everyday can come from unknown but passionate artists like these street musicians as easily as it can from global icons like Jay-Z and Rihanna. We're proud to celebrate that this year by giving fans access to all levels of artists dedicated to pursuing their craft with passion and creativity," said Camilo Durana, Global Director, Budweiser Sports and Entertainment.
The MADE Underground series, produced by Noisey, VICE's music channel, Budweiser and Alex Da Kid, will follow Jamie N Commons, a British folk musician and Brooklyn-based four-piece band, X Ambassadors, as they hit the streets and subways of London, Rio de Janeiro, New York and Philadelphia to find these talented, unsung geniuses of global music. They, in collaboration with Budweiser, will bring together the passion and talent of underground performers from around the world to convene an all-star symphony of diverse street sounds from these world capitals.
"As a street musician from London, I am so excited to be a part of Budweiser's MADE Underground,” said Jamie N Commons. "There is so much talent in the most unexpected places and through the series we will all help to shed light on some of the most genius musicians from across the globe to re-create an awesome track and deliver what promises to be an amazing performance at Budweiser Made in America Festival."
Alex Da Kid, founder and label head of KIDinaKORNER Records where both X Ambassadors and Jamie N Commons are signed, will co-direct the series and produce and guide the busker band through the remaking of the track exclusively for MADE Underground. The hand-picked band will re-record a special version of the artists' electrifying summer anthem entitled "Jungle," which has already received a remix from Jay Z.
"Living in New York, it's hard to miss the amazing talent around every corner which is why I am so thrilled to work with Budweiser's MADE Underground to showcase the truly brilliant street performers throughout the world and highlight the energy they bring to our city life," said Sam Harris of X Ambassadors.
The MADE Underground series trailer is available now at www.budweisermusic.com. Further episodes will be available in the coming weeks: London on August 4, New York on August 12, Philadelphia on August 19 and Rio on August 26. The series will then feature two episodes around the band's first rehearsal in LA and then finally their performance at the 2014 Budweiser Made in America Festival, which will both be available post festival.
What do you think?