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  • 3 Reasons: Watch One Direction's New Perfume Ad

    Thu, 25 Jun 2015 16:20:34

    3 Reasons: Watch One Direction's New Perfume Ad -

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    "Between Us" is ace, and it's not just 'cuz the boys are cute.

    One Direction's new fragrance ad is hilarious. They are a four piece, now that Zayn Malik bolted for whatever it is he is doing that is not as rad as being a member of 1D. And this is their fourth fragrance. It's called "Between Us" and it's a perfect perfume ad.

    Here are the three reasons you need to watch and love it. We are on our 50th viewing and no, we're not embarrassed or ashamed of that fact.

    • The boys mine exotic scents from all over the world. From Liam Payne in a wetsuit and flippers, canvassing the ocean for a note, to Harry Styles finding freesia at the top of the mountain, to Louis Tomlinson going to space for an apricot... the boys are all in costume and show amazing comedic acting chops.

    • But wait! What about the handsome blond Irishman Niall Horan? He has no costume and no obvious item from which to cull a scent. Instead, he grabbed an onion to facilitate the production of his tears, which were then distilled into the recipe for Between Us. Directioners, how much do you love that the perfume is made with N. Horan's tears, at least for this commercial?!

    • One Direction are heavily branded. Yet here they are, are riffing on themselves, showing their sense of humor, and promoting a new fragrance. It's brilliant and it's beautiful... and I mean the marketing, their skills and their faces.



    Watch it again and again! And then nab a bottle of the fruity floral that is Between Us.

    —Amy Sciarretto
    06.25.15



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    Tags: One Direction, Harry Styles, Louis Tomlinson, Niall Horan, Liam Payne, Zayn Malik

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