A&E Taps MC Hammer For Reality Show
Thu, 19 Feb 2009 10:21:57
MC Hammer has signed an 11-episode deal with A&E for a new reality show called—you guessed it—Hammertime. Set to premiere later this year, the half-hour series will feature the totally-'90s rapper, his wife and their five children.
"MC Hammer is an iconic figure in American pop culture, but many people only know him for his music and fashion sense," Robert Sharenow, a senior VP at A&E, said in a statement. "Now A&E takes an unprecedented look behind his larger-than-life personality and into his life as a devoted husband, father and business entrepreneur."
"Here's a dad with five kids, married to the same woman for more than 23 years, living in the same place where he grew up and going to church every Sunday," added executive producer J.D. Roth. "He's had his ups and downs, and it's what makes him such a character you root for."
Shooting on Hammertime starts next week.
—The ARTISTdirect Staff