A-Trak Completes Mix For Nike's 'Original Run' Series
Tue, 10 Jun 2008 17:10:57
The fourth installment of the Nike+Original Run Series has nabbed Kanye West's DJ for a warm-up-to-cool-down mix of electro and hip-hop. According to a press release statement from A-Trak, "I wanted this record to showcase my current style (of up-tempo electro), but I also didn't want to stray away from hip-hop completely. That's why you find guest rap verses, plenty of chopped and screwed vocals, and a hefty dose of drum breaks that are surely more block party than Ibiza."
As for the challenge of writing one continuous 45-minute composition, A-Trak explained, "Here, a guy is running and it's all about pacing. You want to keep him in the zone, you want to keep his attention, but at the same time there's much more room to spread out than on a record I might produce for a club."
Lurking among all that craziness is an appearance by Kid Cudi—a recent signing of A-Trak's label, Fool's Gold—and an artist single called "Say Whoa," which is an exclusive cut for Nike Sport Music. Interested? Check out the Nike Sport Music section of iTunes, then, where A-Trak's contribution can be found for $9.99.
—The ARTISTdirect Staff