Ace Hood Talks "Bugatti", "Trials & Tribulations", Movies, and More
Thu, 04 Apr 2013 08:12:32
Ace Hood's "Bugatti" is already one of the year's hottest anthems. It's a bona fide banger that's primed to get clubs poppin'. However, it also illuminates just how tight of an MC the Florida native is. He goes toe-to-toe with the mighty Rick Ross and manages to stand out with an impenetrable flow of his own. Once that hook from Future comes in, you've got a massive hit. It's just the start though. "Bugatti" simply wakes the public up to how mind-blowing Ace Hood's forthcoming Trials & Tribulations is going to be…
Right now, Ace Hood is getting ready for a national tour, but he spoke to ARTISTdirect.com editor in chief Rick Florino about "Bugatti", Trials & Tribulations, movies, and so much more.
What's the story behind "Bugatti"? The music video plays out like a film!
Yeah, the video is definitely like a movie. The record just came together one day when I was working in the studio. We were in the studio, and we actually put our creative juices together to make the record. That's what "Bugatti" was. I walked in, and Future was mimicking the hook over and over. I thought, "This is going to be crazy". He laid it down, and we were all like, "Man, this could be extremely big". I ended up laying down my verses a week later. I'm not going to lie. I killed it. I had whole concept for creating this record. Being where I'm from and making it out of there to success is what I consider, "Waking up in a new Bugatti". For people who don't necessarily have Bugattis, it's not necessarily about you being in a Bugatti. One day, I'm in the projects. The next day, I'm waking up in a 1.2 million dollar car. That's how being in the music industry and having success is. You can be down this day, but you can wake up with success. It all works in your favor. That's what I got out of it. It's about motivating the people to understand you can really do what you want to do. I never thought I'd be waking up in a 1.2 million dollar car but God works in mysterious ways. When you hear it, you get amped and motivated. That's the message I wanted to send out in this record.
Do you feel like this leads into Trials & Tribulations?
Definitely! This is not the only record though. I'm excited about this one of course. The next song is very incredible. There's a lot of good music. I think this is a great way to get the conversation about Trials & Tribulations going. What better way to start it than "Bugatti"?
What ties the album together for you?
I want it to be more like a storyline. It's a real substance album. That's the type of music I like to make. It's cool to have the "right now" records we have fun to. I want to make music you can play throughout the years. I want it to be music that can get you through the obstacles and things you're dealing with in life. Being that we're blessed financially as artists, it's good to be in touch and giving people that positive message. We go through trials and tribulations, but there's always a light at the end of the tunnel and better things. That's what this album is going to incorporate. It's going to be a story from top-to-bottom. It's about not only the things I've been through but what I did to get out of these circumstances and be here. It's filled with "life" records you can play regardless of any mood you're in. It going to get you through whatever. Trials & Tribulations is going to be a phenomenal project, and I'm taking my time with it.
Do you tend to watch a lot of movies?
That's funny! All I do is watch movies. My TV stations are Starz, HBO, Cinemax, and all of that good stuff. I probably have about 2,000 DVDs at home. I'm a big movie watcher. I like to learn. I think a lot. I read as well.
If you were to compare Trials & Tribulations to a movie or a combination of movies, what would you compare it to?
In all honestly, I'd probably compare it to The Book of Eli. Denzel Washington is one of the most incredible actors ever. You see the things he went through to get the Word and his message where it needed to be. I've been through so much in order to make sure I finally get this message to the right people. He went through fights. He went through living homelessly. He had to shower anywhere he could shower even outside. He did anything he had to and needed to do to get that message in. That's what my life represents. I do whatever needs to be done for my daughter, my family, and my team to have what they have. I want to make sure I get this message and substance I feel like people need to hear from me out to the world.
What are you listening to right now?
I am a big fan of Rick Ross. I also love Kendrick Lamar's stuff.
What's next for you?
I'm continuing to widen my fan base and build my brand. That's important to me. I want make this a powerful brand. I'm going to continue whatever I need to do that. I want to continue to branch out into new ventures whatever they may be.
Have you heard "Bugatti"?