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  • Aerosmith Lands Lottery Deal

    Fri, 15 May 2009 11:18:48

     Aerosmith Lands Lottery Deal  - Based on ‘Dream On’ and other certified jams

    Aerosmith Photos

    • Aerosmith - MILAN, ITALY - NOVEMBER 05: Steven Tyler singer leader of Aerosmith attends Dirico motor presentation during the EICMA 2013 71st International Motorcycle Exhibition on November 5, 2013 in Milan, Italy.
    • Aerosmith - MILAN, ITALY - NOVEMBER 05: Steven Tyler singer leader of Aerosmith attends Dirico motor presentation during the EICMA 2013 71st International Motorcycle Exhibition on November 5, 2013 in Milan, Italy.
    • Aerosmith - MILAN, ITALY - NOVEMBER 05: Steven Tyler singer leader of Aerosmith attends Dirico motor presentation during the EICMA 2013 71st International Motorcycle Exhibition on November 5, 2013 in Milan, Italy.

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    GTECH, the gaming technology company responsible for lottery games based on The Three Stooges, World Series of Poker and more, have announced a partnership with Aerosmith.

    “Whether you're 70 or 20, you know a handful of Aerosmith songs and have a connection to the band,” Ross Dalton, GTECH’s senior VP of printed products and licensed content, said in a statement. “You could probably count on one hand the number of bands that would be both palatable in government-sponsored gaming and recognizable to a broad demographic. That's why we got very excited about Aerosmith.”

    While “Dream On” is the marketing theme of Aerosmith’s deal, GTECH has produced more than two dozen scratch-off designs based on other hit singles. Expect TV commercials, radio spots and various prize packages along with the lottery ticket rollout, including a possible private concert with the band.

    —The ARTISTdirect Staff
    5.15.09



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