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  • Album of the Week: 50 Cent – "Animal Ambition: An Untamed Desire To Win"

    Tue, 10 Jun 2014 09:50:54

    Album of the Week: 50 Cent – "Animal Ambition: An Untamed Desire To Win" - By ARTISTdirect.com editor in chief Rick Florino...

    50 Cent Photos

    • 50 Cent - NEW YORK, NY - SEPTEMBER 05: Rapper 50 Cent attends the Argyleculture By Russell Simmons fashion show during Mercedes-Benz Fashion Week Spring 2015 at Helen Mills Event Space on September 5, 2014 in New York City.
    • 50 Cent - NEW YORK, NY - SEPTEMBER 05: Rapper 50 Cent attends the Argyleculture By Russell Simmons fashion show during Mercedes-Benz Fashion Week Spring 2015 at Helen Mills Event Space on September 5, 2014 in New York City.
    • 50 Cent - NEW YORK, NY - JUNE 07: Rapper 50 Cent attends the fight between Miguel Cotto and Sergio Martinez on June 7, 2014 at Madison Square Garden in New York City. Cotto won by a TKO in the ninth round.

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    50 Cent Videos

    • 50 Cent - :60 With (Vevo UK)
    • rotimi - Lotto (Lyric Video)

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    50 Cent goes back to the streets on his fifth full-length album, Animal Ambition: An Untamed Desire to Win.

    Make no mistake about it either: he's still the king of those streets as well. Eschewing the pop bombast of most modern rap, he gets gritty here. In fact, Animal Ambition is as raw as he's ever been. By focusing on minimalist hood anthems and honing his inimitable flow, he builds his best album since 2003's now-classic Get Rich or Die Tryin'. By the end of the eleven tracks, it's refreshing to see he still possesses that same ambition from over a decade ago.

    His verses weave through soulful croons and a staggering beat on the hypnotic "Hold On", making for some of his most potent wordplay. Yo Gotti delivers a gruff cameo on "Don't Worry 'Bout It" as a stilted synth ominously hums and 50 proclaims, "Don't worry 'bout what I'm doing". It's one of those big classic hooks that fans love, and he drops in a little humor admitting, "I've seen it all on Instagram". A roar at the beginning of "Animal Ambition" captures his mindset as the track becomes a tribal call-to-arms. Longtime collaborator Dr. Dre delivers production to the hazy "Smoke" featuring Trey Songz, but for the most part this is an understated affair, matching the indie delivery for the album. 50's wise for it too, seizing that old school energy in the process.

    Mr. Probz teams up with him for a new kind of party team "Twisted". It's another standout that could very well be "In Da Club 2014". Everything culminates on the declarative banger "Chase The Paper" with Kidd Kidd. He announces, "I'm still a rider. I'm still rollin'." You don't doubt it either.

    Once again, the streets will never be the same now that 50 Cent and Animal Ambition have hit...



    Rick Florino
    06.10.14


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    Tags: 50 Cent, Yo Gotti, Dr. Dre, Trey Songz, Kidd Kidd

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