Alicia Keys Becomes Global Creative Director at BlackBerry
Tue, 05 Feb 2013 15:16:55
It's all about the Blackberry, as opposed to the iPhone or Android, for belter Alicia Keys. The singer is now the Global Creative Director of BlackBerry.
President Thorsten Heins said, "Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to 'Keep Moving' to empower people through mobile computing and communications."
He continued, "We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business."
A post on Keys' site read: "In her new role, Alicia will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality."
So she will be involved in keeping the product fresh, hip and cool. We're sure content factors into this endorsement and partnership, too.
Blackberry, iPhone or Android?