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  • Alicia Keys Becomes Global Creative Director at BlackBerry

    Tue, 05 Feb 2013 15:16:55

    Alicia Keys Becomes Global Creative Director at BlackBerry - Screw the iPhone or Android

    Alicia Keys Photos

    • Alicia Keys - NEW YORK, NY - SEPTEMBER 02: Alicia Keys attends the launch of Dahlia Divin by Givenchy at Macy's Herald Square on September 2, 2014 in New York City.
    • Alicia Keys - NEW YORK, NY - SEPTEMBER 02: Alicia Keys attends the launch of Dahlia Divin by Givenchy at Macy's Herald Square on September 2, 2014 in New York City.
    • Alicia Keys - NEW YORK, NY - SEPTEMBER 02: Alicia Keys attends the launch of Dahlia Divin by Givenchy at Macy's Herald Square on September 2, 2014 in New York City.

    more alicia keys photos »

    Alicia Keys Videos

    • Alicia Keys - We Are Here
    • Alicia Keys - We Are Here (Audio)

    more alicia keys videos »

    It's all about the Blackberry, as opposed to the iPhone or Android, for belter Alicia Keys. The singer is now the Global Creative Director of BlackBerry.

    President Thorsten Heins said, "Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to 'Keep Moving' to empower people through mobile computing and communications."

    He continued, "We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business."

    A post on Keys' site read: "In her new role, Alicia will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality."

    So she will be involved in keeping the product fresh, hip and cool. We're sure content factors into this endorsement and partnership, too.

    Blackberry, iPhone or Android?

    —Maggie Pannacione
    02.05.13



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