Alicia Keys Teams Up With Kiehl's
Thu, 16 Jan 2014 15:06:03
Alicia Keys x Kiehl's x a good cause.
Luxe skincare brand Kiehl's has introduced a special edition of the 1 oz. Midnight Recovery Concentrate, with 100% of the net profits, up to $200,000, benefiting Alicia Keys' Keep a Child Alive.
Keep a Child Alive was co-founded in 2003 by Alicia Keys and activist Leigh Blake, and supports innovative, community-led responses that increase access to life-saving HIV care and treatment, nutritious food, and loving support for children and families living with and affected by HIV.
The special edition bottle includes an important call to action from Alicia Keys to "Join our movement," echoing her continued drive to encourage everyone to use their voice for change and make a difference in the fight against AIDS. 72% of children who need HIV treatment are not receiving it.
That's wrong on EVERY LEVEL! But here's how you can help, all the while taking good care of your skin.
By purchasing the special edition Kiehl's Midnight Recovery Concentrate, you can join their movement and help get HIV treatment and loving care to children who need it most. Buying one bottle of Midnight Recovery Concentrate helps Keep a Child Alive provide one month of HIV care, medicines, and love to a child living with HIV.
Hear more about Keep a Child Alive from Alicia herself in the video below.
Now, some intel about the product. Midnight Recovery Concentrate – a Kiehl's customer favorite with one product sold every minute globally – is a potent concentration of botanical extracts specifically formulated to biologically replicate skin's natural lipids for optimal skin repair throughout the night. This powerful concentrate is 99% naturally-derived and paraben-free.
Affectionately referred to as "MRC" by Kiehl's devotees, Midnight Recovery Concentrate is 99% naturally-derived and developed as an anhydrous ("water-free"), unconventional concentration of active botanical and essential oils that begin to work overnight to replenish lipids for a fresher and more radiant appearance by morning.
Take care of others and your own skin.
Buy the Kiehl product on their website!
Will you support this initiative while taking care of your skin?