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  • Alternative Apparel Launches T-Shirt Recycling Program

    Tue, 06 Dec 2011 12:13:59

    Alternative Apparel Launches T-Shirt Recycling Program - The program runs through the end of January

    Alternative Apparel, the industry-leading fashion basics brand known for its unparalleled comfort and quality craftsmanship, has announced the launch of a T-Shirt Recycling Program at its flagship store in Venice, California benefitting the local social service agency Upward Bound House. As of right now, Alternative will encourage shoppers to donate their gently used t-shirts in exchange for a 15 percent in-store discount for each tee donated, up to two items per visit.

    What a cool program.

    Located in Santa Monica, Upward Bound House is a non-profit organization dedicated to eliminating homelessness among families with children. Since 1991, members of the social service agency have helped low-income families and seniors by providing them with housing, supportive services and encouragement needed to lead an enriched, empowered and independent life. Their latest housing installment is a renovated motel in Culver City, which will be used as an emergency and short-term facility for families with minor children in times of crises.

    "We admire Upward Bound House's mission to help families and seniors in need," said Alternative CEO Evan Toporek. "This T-Shirt Recycling Program comes at a time when giving back is especially important. We want our customers to be able to spread the holiday cheer and support their community in any way they can."

    Alternative's T-Shirt Recycling Program officially kicks off today at the brand's Venice Beach flagship store located at 1337 Abbot Kinney Blvd. In addition to t-shirts, charitable customers may bring in various clothing items; any amount and type of attire is welcome. All clothing collected during the program will be donated to Upward Bound House at the completion of the program on Jan. 31, 2012.

    Do you shop at Alternative Apparel? Will you take part in this tee recycling program? You should! Who doesn't love a comfy tee?

    —Amy Sciarretto

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