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  • Amazon May Lose $3 Million in Lady Gaga 99 Cent Promotion

    Fri, 27 May 2011 09:19:40

    Amazon May Lose $3 Million in Lady Gaga 99 Cent Promotion - It was a risk to sell that cheaply, but it may work

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    • Lady Gaga - LOS ANGELES, CA - NOVEMBER 24: Singer Lady Gaga attends the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California.
    • Lady Gaga - LOS ANGELES, CA - NOVEMBER 24: Recording artist Lady Gaga attends the 2013 American Music Awards Powered by Dodge at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California.

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    The person who came up with the idea to sell Lady Gaga's Born This Way for 99 cents is going to get promoted (if the strategy works) or fired (if the strategy flops.)

    The retailer, for the second time this week, is selling the album for 99 cents. It costs them over $8 per unit sold at that price and it's loss leading, meaning they take the loss on selling a CD that cheaply and make up the difference via bigger ticket items. Amazon stands to lose nearly $3 million from this strategy.

    Where did you buy your copy of Born This Way?

    —Maggie Pannaacione
    05.27.11




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