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  • "American Idol" to Focus on Talent

    Tue, 17 Aug 2010 10:34:18

    "American Idol" will refocus on strong talent in this coming season as it looks to revive its dipping ratings, Michael Ferrel, CEO of owner CKX Inc., said Monday, according to a Billboard report. "We want to refocus 'Idol' on its talent," he told analysts on the company's quarterly earnings call. He highlighted that ratings, particularly among the key 18-49 demographic, declined more strongly at the end of the previous season. In layman's terms, that means it was not a popular season.

    The audition process for the coming 10th season started last month and has averaged 13,000 candidates, executives said. Nigel Lythgoe is returning as the executive producer and the show has a new label partnership with Universal Music Group; both these factors are seen as facets that will boost the sagging series.

    As for the judges' table issue? Everyone wants to know who is joining the crew of judges now that Simon Cowell is out and it's the hottest of pop culture topics right now. It was suggested that the replacement announcement is expected to come in mid-September and no later.

    Isn't it ironic that the show is getting so much attention right now because of the judges and not the talent? Will this 10th season produce the next Kelly Clarkson or Carrie Underwood, easily the show's breakout stars?

    —Amy Sciarretto

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