• > Home
  • > News
  • > Armin van Buuren Teams Up With Heineken for "Dance More, Drink Slow" Campaign
  • Armin van Buuren Teams Up With Heineken for "Dance More, Drink Slow" Campaign

    Wed, 22 Jan 2014 14:02:22

    Armin van Buuren Teams Up With Heineken for "Dance More, Drink Slow" Campaign - Moderation, baby!

    Armin van Buuren Videos

    • Armin Van Buuren - Stardust (Audio)
    • Armin Van Buuren - Jean-Michel Jarre with Armin van Buuren Track Story

    more armin van buuren videos »

    Heineken has debuted the "Dance More, Drink Slow" Alcohol Moderation Campaign, featuring EDM icon Armin van Buuren.

    The company is focusing on responsible marketing in the EDM realm. Heineken, a sponsor of EDM events like Ultra and music festivals like Coachella, promotes moderation over excess when enjoying the music and good times and parties at EDM festivals. AvB is fronting the campaign.

    It's certainly groundbreaking, since you would think a beer company would encourage all out partying, especially with dance music, which embraces the party as part of the culture, experience and lifestyle. But Heineken and AvB are taking a different path with their campaign.



    Remember, if you drink, drink responsibly. Dance More, Drink Slow #DMDS

    —Maggie Pannacione
    01.22.14



    "Like" ARTISTdirect on facebook to get more news and info on Armin van Buuren

    Tags: Armin van Buuren

    Latest Music News

    more news headlines »

    • this week
    • last week
    • artist
    • ringtone
    • peak rank
    • wks on chart