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  • ARTISTdirect.com's Amy Sciarretto Engages in a "Take Aim" With Skateboarder/Singer Mike Vallely

    Thu, 31 Mar 2011 10:53:16

    ARTISTdirect.com's Amy Sciarretto Engages in a "Take Aim" With Skateboarder/Singer Mike Vallely -

    Mike Vallely is a hip Renaissance man. He is a lifelong skateboarder and has fronted bands. He recently returned to endorsing Airwalks - a brand of kicks I still wear- and he recently engaged in a "Take Aim" session with ARTISTdirect News Editor Amy Sciarretto about skating vs. music and more!

    1. What's your favorite part of representing the Airwalk brand?
    I really am a huge fan of the classic Airwalk designs. To me they are the embodiment of what a skate shoe truly is. So, to be representing Airwalk and to be involved in revisiting and representing some of these classic designs and working towards new classics, is just a great feeling for me as a pro skater.

    2. Biggest similarity between skating and being in a band?
    Well, for me both pursuits are expressive in nature. I feel skateboarding is less competitive and more of a creative, expressive pursuit. In my eyes, skateboarding is more like music than football.

    3. Biggest difference?
    Music is or can be collaborative in many ways, in the sense of being in a band, where as skating is always completely individual at all levels.

    4. How do you approach designing attire or shoes? Is there a philosophy you engage?
    My philosophy is simple... Do I like it? That's my only real barometer when it comes to anything I'm involved with. The last thing I want is for someone else to tell me what's cool, what's happening, what's trendy and why I'm supposed to like it. I can figure that out for myself. The good stuff comes from a real place of inspiration. I don't follow.

    5. What's on the docket for the rest of 2011 for you?
    As busy as ever. Skating, music, writing, traveling, appearances and I'm completely focused on reenergizing a skate scene that has lost its identity. The scene has become too competitive where it places emphasis and what its motivation is. We need to get back to fun.

    —Amy Sciarretto
    04.01.11




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