• > Home
  • > News
  • > Ashanti and First Lady Michelle Obama Team Up for New Single "Let's Go"
  • Ashanti and First Lady Michelle Obama Team Up for New Single "Let's Go"

    Thu, 05 Nov 2015 13:09:27

    Ashanti and First Lady Michelle Obama Team Up for New Single "Let's Go" - #DrinkUpAshanti

    Ashanti Photos

    • Ashanti - LOS ANGELES, CA - JUNE 26:  Singer Ashanti arrives at the BET Awards '11 held at the Shrine Auditorium on June 26, 2011 in Los Angeles, California.
    • Ashanti - NEW YORK, NY - FEBRUARY 10:  Singer Kelly Rowland, actress Lynn Collins, actress Garcelle Beauvais and singer Ashanti attend the BCBG Max Azria Fall 2011 fashion show during Mercedes-Benz Fashion Week at The Theatre at Lincoln Center on February 10, 2011 in New York City.
    • Ashanti - NEW YORK, NY - FEBRUARY 10:  Singer Ashanti poses backstage at the BCBGMAXAZRIA Fall 2011 fashion show during Mercedes-Benz Fashion Week at The Theatre at Lincoln Center on February 10, 2011 in New York City.

    more ashanti photos »

    Ashanti Videos

    • Ashanti - Early In The Morning
    • Ashanti - I Got It

    more ashanti videos »

    Ashanti's You Are What You Drink Campaign for new single Let's Go

    Grammy award-winning singer Ashanti's new single, "Let's Go" (the first taste of a new album promised for 2016) was released today in an interesting, first of its kind format. The press release says it best, so here it is, straight from the source:

    "Until fans hydrate the song with digital water by using the hashtag #DrinkUpAshanti on social media, the song is low-fi and the video is stripped down...By using the hashtag #DrinkUpAshanti, anyone can help replenish the single and music video, which are available at DrinkUpAshanti.com. The more often the hashtag appears on Instagram or Twitter, the more 'hydrated' the single becomes, until eventually the complete song is released."

    Interesting, right? Well, the song is a collaboration with First Lady Michelle Obama's Partnership for a Healthier America (PHA) and its "Drink Up" initiative, one that aims to get everyone drinking more water, in the larger context of the group's work to fight childhood obesity.

    Ashanti will likely have no problem rallying fans to the effort: she's best known for her 2001 eponymous debut, which went triple platinum and earned the singer a place in the Guinness Book of World Records for the most albums sold by a debut female artist. Ashanti had previously partnered with the First Lady "by participating in an album titled, Songs for a Healthier America released in 2014."

    "I love that my song is being used to encourage people to make a really easy choice: drinking more water every day," Ashanti said in a press release. "It's even more rewarding when it's being done in a creative, positive way. Drinking water is in … it's just cool and sexy. You are what you drink, so drink up. It's also a pleasure to work with the First Lady again to help make the healthy choice the easy choice."

    —The ARTISTdirect Staff
    11.05.15

    Buy Ashanti music at iTunes.

    For more information about Drink Up, visit: www.YouAreWhatYouDrink.org



    "Like" ARTISTdirect on facebook to get more news and info on Ashanti

    Tags: Ashanti, Michelle Obama

    Latest Music News

    more news headlines »

    • this week
    • last week
    • artist
    • ringtone
    • peak rank
    • wks on chart