Ashlee Simpson Launches T-Shirt Line
Fri, 28 Mar 2008 10:21:26
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Wet Seal has signed a design deal with Ashlee Simpson, nabbing the singer for a line of new spring tops. The promotion will launch online at weatseal.com and in stores on April 22 to coincide with the release of Simpson's third full-length record, Bittersweet World.
"Ashlee is a role model for our girl and her fun and flirty sense of style is an inspiration for the line," Ed Thomas, Wet Seal's chief executive officer, said in a statement. "The goal was to partner with an icon and deliver affordable fashion, and Ashlee is an ideal partner for this. We're excited to see the designs brought to life in our stores and we look forward to Ashlee's exclusive merchandise being available across America."
Wet Seal will sell copies of Simpson's CD, as well as offer a sweepstakes where one lucky winner will be able to bring four friends to a private meet-and-great sound check party in Los Angeles during Simpson's summer tour. Said winner will also enjoy a $500 shopping spree, two nights at a Hollywood hotel, and tickets to Simpson's concert. "I was inspired by so many fun, wonderful things as I was recording Bittersweet World and it's been great to carry through those inspirations into these new shirt designs," Simpson said in a statement. "I hope my fans love this album and rock out in these shirts!"
—The ARTISTdirect Staff