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  • Avicii Launches "Avicii X You" Project

    Mon, 14 Jan 2013 20:14:20

    Avicii Launches "Avicii X You" Project - It's a collaborative effort

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    Want to get in a global collaboration with DJ Avicii?

    Guess what? You can! The DJ is opening things up for a major collabo with EVERYONE who wants to be a part of it. Even better, it's for a good cause.

    Superstar DJ and producer Avicii, aka Tim Bergling, announced Avicii x You – a collaborative project urging fans and producers from all corners of the world to create and submit the beats and sounds that will turn into his next hit track, due out February 26 in the US via Casablanca Records.

    Avicii x You is set to be an electronic music journey to remember and aspiring participants will be able to upload their sounds and enter the collaboration by submitting their work to AviciiXYou.com, until February 13.

    The artist and all other royalty participants in the final track have agreed to donate their royalties to the charity foundation, House for Hunger. House for Hunger was founded in 2011 by Avicii and Ash Pournouri to fight the constantly growing hunger problem worldwide. The organization kicked off in early 2012 with a massive U.S. Avicii tour enabling Avicii and Ash Pournouri to personally donate $1,000,000 to Feeding America.

    The collaboration project will be run in five stages and last for six weeks. Each week, artists will be able to join the collaboration by creating and uploading samples based on specific themes determined by Avicii.

    This single follows the success of Avicii vs Nicky Romero's current single "I Could Be The One," which is also available via Casablanca.

    Avicii will act as executive producer, curating sounds like the baseline, effects, melody, rhythm, and vocals. Avicii will then pick his three favorite contributions on a weekly basis and put these samples up for a public vote. Once all the sounds have been selected, Avicii will start producing the track with all the beats, which is to be premiered on February 26, 2013.

    "My main ambition with this project is to create a large, worldwide music collaboration. It will be incredibly cool to create a house piece out of so many talented artists' different ideas," says Avicii.

    "With the Avicii x You project, we are trying again to shift a paradigm and for it to become another ‘first' using today's possibilities through social technology. As usual, we hope to raise awareness not only for Avicii being an amazing producer, but also for the electronic dance music scene and how song producing is not exclusive to only trained musicians. It's a world-inspiring, community-engaging and fun project," says Ash Pournouri, Avicii's business manager and producer in his own rights.

    Avicii x You is made possible by the constantly evolving digital society, where new ways of working creatively across borders are allowed to emerge. Here, creation is not done individually, but rather collaboratively – as a shared process between people from all around the globe. The partners behind the project are At Night Management, telecom technology and services provider Ericsson and Universal Music.

    The creative process will be documented on camera, and those videos will be premiered throughout the project across VEVO. The world's leading all-premium music video and entertainment platform will make all videos available on VEVO.com as well as its mobile and tablet apps and recently launched Xbox and Roku channels.

    Will you participate?

    —Maggie Pannacione

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    Tags: Avicii, Nicky Romero

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