Avicii Named Faces of Denim & Supply by Ralph Lauren
Thu, 12 Jul 2012 13:23:33
On the heels of his headlining summer arena tour, Denim & Supply Ralph Lauren unveils the first images of the Grammy® nominated mega DJ and producer, Avicii, in the Denim & Supply Ralph Lauren Fall 2012 advertising campaign. Shot in New York City by notable celebrity photographer Mark Seliger, the images debut globally through in-store signage, fashion and lifestyle publications, as well as outdoor and online advertising.
“Music is an integral part of the Denim & Supply Ralph Lauren brand identity. By partnering with a talented artist like Avicii, we are creating a synergy between fashion and music and giving our customers a way to personally connect with the brand,” said David Lauren, Executive Vice President of Advertising, Marketing and Corporate Communications.
As part of the collaboration, Avicii has co-produced with Denim & Supply Ralph Lauren an exclusive music video for the remix of his newest track, "Silhouettes," which will premiere later this summer. Check out the sneak peek below.
"I express myself through my music and what I wear. Most days you can find me in jeans and a flannel shirt, so to me, Denim & Supply Ralph Lauren fits my lifestyle and aesthetic. It's been a great collaboration and I'm honored to be a partner with them." said Avicii.
For Fall 2012, Denim & Supply Ralph Lauren makes a bold statement with southwestern inspired touches and edgy color combinations drawn from the youthful style of American outdoor music festivals.
Watch the teaser here.
Will you shop the collection?