Becky G Named Newest Face of COVERGIRL
Tue, 16 Jul 2013 11:27:49
As a brand that's all about individuality and celebrating "la belleza" in a style that only you can rock, it's fitting that COVERGIRL's newest face is 16-year-old Becky G.
Joining a lineup of successful and inspiring global beauties like P!nk, Sofía Vergara, Queen Latifah and Ellen DeGeneres, Becky G is an accomplished singer, songwriter and rapper with a unique street style.
COVERGIRL really does have edgy spokesmodels. We likey.
Becky will be appearing in national TV and print advertising for the brand this summer.
"Becky G is such a relatable and powerful role model, who, from a very young age, has advocated individualism and paying respect to where you come from and where you want to go," said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. "She's a smart, motivated and strong-willed young woman who knows exactly what she wants to do in life, and it's that attitude that the COVERGIRL brand loves about her and identifies with. Becky is a star on the rise, and we're excited to welcome her into the COVERGIRL family."
Born and raised in the Inglewood section of Los Angeles, Becky's family hails from Mexico, and she is bilingual. Her lifelong ambition has always been to stay proud of who she is and where she came from, and with this new beauty partnership, she's making it a personal mission to help bring COVERGIRL confidence to every "chica" in the nation.
Becky herself said, "I think it's really cool that COVERGIRL is giving me this opportunity to inspire other girls to work it, own it, love it no matter what you're like or where you're from because that's what being beautiful is all about," said Becky. "Even when I'm in sweatpants, if I have makeup on, I feel like I can rock the world."
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