• > Home
  • > News
  • > Ben Gibbard Finds a Rotten Apple
  • Ben Gibbard Finds a Rotten Apple

    Wed, 25 Jan 2006 14:28:07

    Ben Gibbard Finds a Rotten Apple - Says computer giant lifted video for "Such Great Heights."

    Death Cab for Cutie Photos

    • Death Cab for Cutie - SAN FRANCISCO, CA - AUGUST 09: Ben Gibbard of Death Cab for Cutie performs during the Outside Lands Music Festival at Golden Gate Park on August 9, 2014 in San Francisco, California.
    • Death Cab for Cutie - SAN FRANCISCO, CA - AUGUST 09: Ben Gibbard of Death Cab for Cutie performs during the Outside Lands Music Festival at Golden Gate Park on August 9, 2014 in San Francisco, California.
    • Death Cab for Cutie - SAN FRANCISCO, CA - AUGUST 09: Ben Gibbard of Death Cab for Cutie performs during the Outside Lands Music Festival at Golden Gate Park on August 9, 2014 in San Francisco, California.

    more death cab for cutie photos »

    The Postal Service Videos

    • The Postal Service - A Tattered Line of String
    • Postal Service, The - SUCH GREAT HEIGHTS

    more the postal service videos »

    Death Cab for Cutie and Postal Service singer Ben Gibbard is, by almost all published accounts, a really nice guy. But what happens when a computer giant combines with a pair of filmmakers to replicate portions of the video for The Postal Service's breakout single "Such Great Heights"? Heads will roll! Or, at the very least, stern messages will be posted on band websites.

    The trouble began when Apple hired Josh Melnick and Xander Charity -- the directorial team behind the "Such Great Heights" video -- to work on their campaign promoting the company's partnership with Intel. Rather than starting with a clean slate, someone on the commercial team appears to have thought, "Hey, that thing with the spacemen floating around the laboratory to the sounds of electronic music was pretty cool." The result is an Apple commercial that will look awfully familiar to Postal Service fans. The filmmakers' "recreation" of their own work is not illegal, but Gibbard says that it is unethical.

    "We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent," his statement read.

    While some of Apple's other commercials -- the iPod dancers, the "1984" Super Bowl spot -- have become pop culture landmarks, this isn't the first time that they've been accused of indulging in not-so-creative fare. In late 2005, with a commercial featuring a silhouetted Eminem in constant rotation, Apple received a cease and desist letter from Lugz Footwear, who claimed the Em spot bore too close a resemblance to one of their previous campaigns.

    -- The ARTISTdirect Staff
    01.25.06



    "Like" ARTISTdirect on facebook to get more news and info on The Postal Service

    Tags: The Postal Service, Death Cab for Cutie, Ben Gibbard

    Latest Music News

    more news headlines »

    • this week
    • last week
    • artist
    • ringtone
    • peak rank
    • wks on chart