Ben Kweller Launches The Noise Company Label
Tue, 06 Dec 2011 10:10:16
After 15 years of releasing records through both major and independent labels, Ben Kweller has announced the formation of his own label, The Noise Company. The Austin-based label will be home to all future Kweller releases, beginning with his infectious new album, Go Fly a Kite, set to hit stores Feb. 7, 2012. The Noise Company has signed on with the Alternative Distribution Alliance (ADA) to distribute all of its releases.
Signed to Mercury Records when he was 15, and then ATO when he was 20, Kweller, now 30, is interested in being in a situation in which he has complete control. We can't say we blame him. Kiko Velez, Head of A&R at The Noise Company says, "Ben has released successful records with a variety of inspiring partners and has gained a great deal of wisdom and experience." Velez continues, "That experience combined with a large and loyal fanbase, puts him in an ideal position to take advantage of the unique landscape of today's music industry."
"When I signed my first record deal 15 years ago, many artists had little understanding of, or interest in, the contracts that would eventually bind their musical future," says Kweller. "I was one of those artists. Fortunately, I've been lucky to make my music with little interference. I've worked with some great people, most of whom I remain friends with today. Unfortunately, we've all been operating within an antiquated system that doesn't work anymore. The Noise Co. is another step in creating my own system. It gives me the opportunity to work directly with people in the industry who were previously 'off-limits'; from ADA to manufacturers, to independent promoters, radio programmers to the lady at GS1 who assigned our UPC code that'll appear on all our releases."
He laughs, "There's a lot of geeky stuff involved, but as a die-hard music junkie and record collector, these things get me excited!" He adds, "It's the real deal, not just an artist self-releasing his music. We have a real staff, real funding, real distribution, and I look forward to eventually helping other artists achieve their goals too."
We love Ben Kweller's "vintage" way of looking at things when it comes to music.
Are you going to check out Go Fly a Kite in February?