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  • Benji and Joel Madden to Release "Mad Picks" Capsule Collection For Macy's

    Wed, 25 Aug 2010 10:04:09

    Benji and Joel Madden to Release "Mad Picks" Capsule Collection For Macy's - It's in stores today and band will visit select locations to promote the threads

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    Macy's and American Rag will unveil the limited edition "Mad Picks" capsule collection by Good Charlotte's Benji and Joel Madden, available in select Macy's stores and on macys.com. As part of an exciting music program created by FILTER Creative Group and Macy's private brand American Rag, the "Mad Picks" capsule collection has a distinct rock-n-roll feel for the girl who loves to combine her love of music with fashion. In addition to handpicking "Mad Picks" items from the American Rag fall collection, Benji and Joel Madden will be performing a series of five free concert events in Macy's stores across the country this fall in support of Good Charlotte's new album, Cardiology, out November 2. Good Charlotte's twin bros. at Macy's? Will Nicole Richie, the baby mama of Joel Madden, show up? Let's hope she had some input in the capsule choices as she is such a stylish diva.

    With stylish denim, embellished tops, and boho vests, "Mad Picks" is the Maddens' first collaboration with a retailer and features their favorite looks from American Rag's new seasonal collection for girls. To celebrate this effort and launch, the Maddens will perform free acoustic concerts at the following locations:

    Saturday, 9/11: Cherry Hill, NJ - Macy's Cherry Hill
    Saturday, 9/25: Rosedale, MN - Macy's Rosedale Center
    Saturday, 10/9: Miami, FL - Macy's International Mall West Dade
    Saturday, 10/16: Roseville, CA - Macy's Galleria at Roseville
    Saturday, 10/23: Skokie, IL - Macy's Old Orchard

    Each concert event will take place at 2 PM. in Macy's Juniors department and will feature autograph signings and sweepstakes for customers to win tickets to Good Charlotte's upcoming tour. Customers who make a $50 purchase will get VIP access to meet the Maddens and receive a download card featuring an exclusive acoustic version of Good Charlotte's new hit single, "Like It's Her Birthday." Fans in attendance will also have the opportunity to pre-order the upcoming album, Cardiology.

    The Maddens currently appear on the cover of RAGGED, the free publication featuring full-length articles and photo spreads of today's hottest artists sporting the latest collections by American Rag. In the article, "Good Charlotte: Fashion Ready," Benji and Joel discuss the "Mad Picks" collection; Further commenting on the collaboration process, Benji Madden adds, "Macy's and America Rag have always been places we have looked to for new trends and stylish clothing so it was exciting to be working with retailers where we would normally shop. Both Macy's, American Rag and Filter have been incredible and inspiring to work with and we can't thank them enough for the opportunity. Joel and I can't wait to look out into the crowd at the next Good Charlotte concert and see all the girls wearing our first collaboration from Mad Picks." Squeal.

    Visit your local Macy's store beginning August 25 to find "Mad Picks" exclusively from American Rag and get a free PDF download of RAGGED Magazine at www.raggedmag.com.

    Do you dig the Madden-approved clothes?

    —Amy Sciarretto
    08.25.10




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