Best Videos 2015: PSY - "Daddy"
Thu, 31 Dec 2015 08:45:11
If it hasn't been done already, there's a doctoral thesis just waiting to happen on PSY. "Giving the People What They Want: A Critical Analysis of South Korean Music and Its Transnational, Psychocultural Effects as Exemplified Through Pop Artist Psy," just for example.
Seriously, what is it that we find so fascinating about this guy? His imitation Michael Flatley moves? His belief that the toilet makes an uncomparable dance prop? While all that is up for debate, no doubt much of the appeal of the singer, one 37-year-old Park Jae-sang, lies within his well produced and highly-stylized videos. As we all know, 2012's "Gangnam Style" broke the internet, becoming the first video to claim more than a billion views (it now is closing in on two and a half billion). "Daddy," a single dropped November 30 from his latest release, PSY 7th Album, is inching toward that goal, currently hovering around 82 million.
The clip gives us more "Gangnam Style" hi-jinks and then some: Ensemble Riverdance-meets-Mc Hammer choreography, strange inter-generational dance offs, more toilet scenes. But there's no question Psy, who reportedly adapted his stage name from the word "psycho," feeds the part of the human brain seeking instant fun and immediate gratification. A good pop hook doesn't hurt his cause—and Psy seems to have been born with a never ending supply—but his sense of silliness, absurdity, and ability to laugh at himself, along with everyone else on set, is also a part of the universal currency he trades among his fans, from those in Korea to the U.S., and beyond.
Watch "Daddy" from PSY:
—The ARTISTdirect Staff
Buy PSY music on iTunes