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  • Beyoncé and #BeyGOOD Team Up With STATE Bags

    Wed, 13 Aug 2014 14:02:57

    Beyoncé and #BeyGOOD Team Up With STATE Bags - Back-to-school season is upon us – commence groaning until you read this news!

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    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Recording artists Jay Z (L) and Beyonce attend day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Singer Beyonce Knowles (L) and rapper Jay-Z attend American Eagle Outfitters Celebrates The Budweiser Made in America Music Festival during day 2 at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Recording artist Beyonce attends day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.

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    Beyoncé x #BeyGOOD x STATE Bags x back-to-school. While the back-to-school season usually elicits groans from school kids, the flawless Queen is making BTS season fun again!

    Beyoncé and #BeyGood have teamed up with STATE Bags to bring school supplies to children in need in six cities.

    The #BeyGOODxSTATE GIVEBACKPACK Program will provide backpacks and school essentials to students in Charlotte, Baltimore, Washington DC, Philadelphia, Newark and New York City, as children prepare for the new school year. Wow, that's so freakin' generous of Bey and STATE!

    Suddenly, the back-to-school season doesn't suck when Beyoncé is involved!

    In addition to providing over 2,000 students with new backpacks this fall, the #BeyGOODxSTATE GIVEBACKPACK Program and STATE Bag's PackMen/Women will host high energy "pep rallies for good" to support local charities in each city.

    The rallies will be followed by a simulated shopping experience where all participating students will have the opportunity to stuff their #BeyGOOD STATE Bags with brand new school supplies.

    In an effort to support as many youth as possible, shop.beyonce.com has made it easy for anyone to get involved. For a limited time, a special edition custom #BeyGOOD STATE Bag backpack will be available for purchase with all proceeds benefitting the 2014 Back To School Program initiative.

    "STATE Bags addresses an immediate, growing need here in the U.S.," says Scot Tatelman, STATE Bags co-Founder. "Our #BeyGOODxSTATE GIVEBACKPACK Program and inspirational bag drop events go beyond a simple material donation by providing children in underfunded communities the role models and motivation to beat the odds. Partnering with Beyoncé's #BeyGOOD movement not only creates a platform for children to receive backpacks and school supplies for the upcoming year, but also drives them to reach their full potential."

    Schedule for Bag Drops:

    • August 18: Charlotte, NC - Communities in Schools
    • August 21: Baltimore, MD- Family League of Baltimore in partnership with YMCA of Central Maryland
    • August 22: Washington DC - DC Alliance of Youth Advocates
    • August 27: Philadelphia, PA - Boys and Girls Club of Philadelphia
    • August 29: Newark, NJ - SPARK Academy at KIPP School of Newark
    • September 4: New York, NY – Brownsville/East NY public school in Brooklyn

    Who's looking forward to back-to-school season with Bey?

    —Amy Sciarretto
    08.13.14



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