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  • Beyoncé + Jay-Z to Trademark Blue Ivy's Name

    Tue, 14 Feb 2012 13:46:50

    Beyoncé + Jay-Z to Trademark Blue Ivy's Name - They filed papers

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    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Recording artists Jay Z (L) and Beyonce attend day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Singer Beyonce Knowles (L) and rapper Jay-Z attend American Eagle Outfitters Celebrates The Budweiser Made in America Music Festival during day 2 at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Recording artist Beyonce attends day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.

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    Beyoncé and Jay-Z have filed papers to trademark their newborn daughter Blue Ivy's name. The couple filed paperwork on Jan. 26, according to the Washington Post. The documents were filed through Beyonce's company, BGK Trademark Holdings, and they are meant to protect Blue's name.

    Other smart entrepreneurs already tried to file the paperwork to trademark the name ahead of her parents, sensing the monetary value in it. But the patent office denied other filings because the name already belonged to "a very famous infant" and giving the patent to anyone else would trick consumers into believing products were endorsed by Bey and Jay.

    A-ha!

    Do you think the Blue Ivy hype is overrated?

    —Ella Marchesa
    02.14.12



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