Beyoncé + Jay-Z to Trademark Blue Ivy's Name
Tue, 14 Feb 2012 13:46:50
Beyoncé and Jay-Z have filed papers to trademark their newborn daughter Blue Ivy's name. The couple filed paperwork on Jan. 26, according to the Washington Post. The documents were filed through Beyonce's company, BGK Trademark Holdings, and they are meant to protect Blue's name.
Other smart entrepreneurs already tried to file the paperwork to trademark the name ahead of her parents, sensing the monetary value in it. But the patent office denied other filings because the name already belonged to "a very famous infant" and giving the patent to anyone else would trick consumers into believing products were endorsed by Bey and Jay.
Do you think the Blue Ivy hype is overrated?