• > Home
  • > News
  • > Beyoncé + PEPSI Do Something Different With Their Partnership
  • Beyoncé + PEPSI Do Something Different With Their Partnership

    Wed, 12 Dec 2012 10:23:56

    Beyoncé + PEPSI Do Something Different With Their Partnership - Beyonce can will be seen in Europe first

    Beyoncé Photos

    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Recording artists Jay Z (L) and Beyonce attend day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Singer Beyonce Knowles (L) and rapper Jay-Z attend American Eagle Outfitters Celebrates The Budweiser Made in America Music Festival during day 2 at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Recording artist Beyonce attends day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.

    more beyoncé photos »

    Beyoncé Videos

    • Beyoncé - All Night
    • Beyoncé - Hold Up

    more beyoncé videos »

    A limited edition Pepsi can developed in partnership between both the beverage company and Beyoncé will first be seen in Europe in March 2013, according to The New York Times.

    PEPSI has also embarked on an interesting and somewhat nebulous hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the Queen Bey's other creative endeavors.

    "Pepsi embraces creativity and understands that artists evolve," Beyoncé said in a statement. "As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

    The campaign will coincide the promo efforts for her next album, likely due in 2013. After her Super Bowl halftime performance, Beyoncé will appear in a new TV ad and on cans. This is her fifth collab with the soft drink maker.

    As for those other creative endeavors and projects? Those will offer Pepsi the chance to enhance its reputation by appearing as a patron of the arts, as opposed to just paying celebs to endorse the drink.

    Pepsi or Coke?

    —Maggie Pannacione
    12.12.12



    "Like" ARTISTdirect on facebook to get more news and info on Beyoncé

    Tags: Beyoncé

    Latest Music News

    more news headlines »

    • this week
    • last week
    • artist
    • ringtone
    • peak rank
    • wks on chart