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  • Beyonce Teams Up With Topshop

    Tue, 28 Oct 2014 12:40:54

    Beyonce Teams Up With Topshop - She is launching an activewear line

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    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Recording artists Jay Z (L) and Beyonce attend day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Singer Beyonce Knowles (L) and rapper Jay-Z attend American Eagle Outfitters Celebrates The Budweiser Made in America Music Festival during day 2 at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Beyoncé - LOS ANGELES, CA - AUGUST 31: Recording artist Beyonce attends day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.

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    Beyoncé has teamed up with British retailer Topshop, which has many U.S. outposts, to launch an activewear line. It will feature clothing, footwear and accessories designed for the dance, fitness and sports categories.

    So if you exercise or dance, or like cool activewear-inspired street clothes, you will want to shop this brand, which is a partnership, not a typical celeb collabo that involves some branding and some exchange of ideas.

    The Bey x Topshop brand is currently unnamed.

    Beyonce said, "I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting and I'm looking forward to participating in all aspects of this partnership."

    Will you check out Bey x Topshop when it lands in stores? We will have more details as they become available.

    —The ARTISTdirect Staff
    10.28.14



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