Big Boi Launching Kids Record Label With Daughter
Fri, 13 May 2011 10:50:56
Billboard reports that OutKast rapper Big Boi is partnering with his 16-year-old daughter Jordan for a kids record label, called Purple Kids. Purple Kids will launch in the coming weeks and will boast a roster of younger artists, all the while targeting fans of all ages.
"My daughter just turned 16-years-old, and you can see it on MTV's [My Super Sweet Sixteen], where they get cars, and things that depreciate and just don't mean nothing," said Big Boi. "I wanted to give my child something that she can grow and build and nurture. So I gave her her own label."
Big Boi says that Purple Kids' first act is Gabbie Rae, a 12-year-old singing prodigy who has appeared on The Tyra Banks Show. The rapper, who already heads the Purple Ribbon All-Stars hip-hop label, says that he and Jordan are the sole partners on the new imprint. Like father, like daughter.
What do you think of Big Boi and Jordan's endeavor with Purple Kids?