Big Boi Releases "In The South" Animated Clip Featuring Gucci Mane And Pimp C
Wed, 01 Nov 2017 09:23:33
Big Boi released an animated music video for "In The South", a track off his latest solo album, Boomiverse. The song features guest appearances by Gucci Mane and Pimp C, who contributes the posthumous hook, "They wanna know what's going on in the South." The cartoon visuals include big blasting speakers, even bigger rims, and anatomically enhanced dancers.
Boomiverse dropped in June of this year, marking Big Boi's third solo effort since splitting with Outkast partner Andre 3000. Besides Gucci Mane and Pimp C, the album boasts appearances by Snoop Dogg, Killer Mike, Jeezy, and Adam Levine, with production by Dr. Luke and Organized Noise, among others.
Big Boi said in an interview that the concept for the video didn't stem from his work on the forthcoming animated series Hotlanta Waxxx, but instead came about with help from the song's producer, who suggested working with animation, which would allow a visual representation of Pimp C's lyrics, which would have been impossible in a more traditional video given his overdose back in 2007.
Big Boi said the video, "Actually, I got the idea from when I was doing the teasers for the songs for Boomiverse. Cory Mo, the producer for the song, has an animation team and he sent me a clip of some of the guys' work and we got on the phone and just came up with this funkadelic psychedelic video concept for ‘In The South.' It was a cool way to have myself, Pimp C, and Gucci Mane all together. I mean with Pimp C (R.I.P.) not being here, it was just a cool fun way to showcase all of us together and imagine what it would look like."
Big Boi recently concluded the first leg of touring in support of Boomiverse, with the next outings scheduled for early next year. Tickets are available now on the Big Boi website.
Big Boi 2018 Tour Dates:
1/05 — Calgary, AB @ The Palace Theatre
1/06 — Edmonton, AB @ Union Hall
1/08 — Portland, OR @ Wonder Ballroom
1/09 — Vancouver, BC @ Commodore Ballroom
1/10 — Seattle, WA @ The Showbox
1/12 — San Francisco, CA @ 1015 Folsom
1/13 — Santa Cruz, CA @ The Catalyst
1/14 — Los Angeles, CA @ The Regent Theater
—The ARTISTdirect Staff