Bjork, Beyonce, Popcaan Unleash Themselves In Top Music Videos Of The Week - April 7
Thu, 06 Apr 2017 13:49:48
In what has already been one heck of a year in music videos, the past seven days have unveiled just how much further there is to go. From the heart-wrenching to the technologically uncomparable, videos from artists around the world caught viewers' attention.
Beyonce updated her 2015 video for "Die With You" to celebrate her ninth wedding anniversary with Jay Z, and it's filled with precious moments. From the natural warmth of love, we go to the opposite end of the spectrum where Bjork used virtual reality to take us even further into the unknown via her video for "Notget".
Meanwhile, At the Drive In are preparing to release their first album in 17 years, and gave us a new taste of it via visuals for "Hostage Stamps". Popcaan, meanwhile, followed up his record-breaking Gorillaz video with a set of visuals for "Stray Dog". And that was only the beginning for a week filled with stunning new eye candy.
Here are our favorites:
Beyoncé — "Die With You"
How has it been nine years already? It might not be the days of Bonnie & Clyde anymore, buy J Hova and Queen B are still on top of the world. In celebration of their recent anniversary, Bey released a new version of her "Die With You" video, hopefully putting all questions surrounding the state of their relationship to bed.
Björk — "Notget"
Bjork is known for pushing boundaries, in fact, what she does is probably better described as smashing them. It doesn't matter how long she has been doing it for, she just continues to, and on "Notget" she once again smashes the boundaries of what we've seen before. Just watch.
At the Drive In — "Hostage Stamps"
At the Drive In's described "Hostage Stamps" as Cedric Bixler-Zavala "like walking through the hallway in some war-torn ghetto and reading the writing on the wall." The video takes on the war-torn piece of the description as rebellious prisoners try to escape a military compound.
Popcaan — "Stray Dog"
Popcaan gets graphic when he describes what he wants to do to Alkaline in his new video for "Stray Dog". The beef started up in January, and we hadn't heard anything new from Popcaan since the original diss track, but now he's adding some jet fuel to the fire via these visuals.
The Drums — "New Blood Under My Belt"
Drums frontman Jonny Pierce "hate[s] making music videos", but for "New Blood Under My Belt", he knew he didn't have much of a choice. He said in a statement, "But, alas, sometimes you need to feed the beast, and I decided to make a music video that explores some visual fetishes of mine—mainly sportswear and a new exploration of colors that I've long-loved but hadn't been a part of the band's aesthetic until now." The results are fantastic.
—The ARTISTdirect Staff