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  • Blink-182 Rewards Fans That Used Their Music Without Permission in New Video For "Up All Night"

    Thu, 04 Aug 2011 10:03:26

    Blink-182 Rewards Fans That Used Their Music Without Permission in New Video For "Up All Night" - That's how you embrace the digital age

    blink-182 Photos

    • blink-182 - LONDON, UNITED KINGDOM - JUNE 13: Scott Ian and Mark Hoppus of Anthrax and Blink 182 attend The Kerrang! Awards at the Troxy on June 13, 2013 in London, England.
    • blink-182 - NEW YORK, NY - NOVEMBER 16:  Mark Hoppus of Blink 182 visits SiriusXM Studio on November 16, 2011 in New York City.
    • blink-182 - NEW ORLEANS, LA - OCTOBER 29: Mark Hoppus (L) and Tom DeLonge of Blink 182 perform as part of the 2011 Voodoo Music Experience at City Park on October 29, 2011 in New Orleans, Louisiana.

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    If you can't beat 'em, join 'em, right? Well, Blink-182 are back with a new single called "Up All Night" and an album on the way, and Mashable reports that the pop punk band has created a video for "Up All Night" based on YouTube clips where fans used their music without permission or credit. Brilliant, I say!

    The video is called "Blink-182 Film Festival You Didn't Know You Entered" and it's a part of a new advertising campaign for AT&T. Blink-182 and AT&T are partners? Why yes, they are.

    Apparently, the band and AT&T searched YouTube for clips where their music was used without acquiring permission or credit and then cut them all together to create this video. This is a brilliant move. We love how Blink-182, whose heyday was in the late 1990s before the Internet was as big as it is now, have certainly stayed up with and ahead of the times by embracing rather than avoiding the digital age or space.

    The video is ingenious since instead of punishing fans for their usage of the band's music, it rewards them by including them in the video. Nice work, gentlemen.

    What do you think of Blink-182 using unapproved fan clips to string together a video for "Up All Night?"

    —Amy Sciarretto
    08.04.11



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