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  • Bono Is Not Worried If You Were Annoyed to Get New U2 Album on iTunes

    Mon, 22 Sep 2014 13:39:22

    Bono Is Not Worried If You Were Annoyed to Get New U2 Album on iTunes - Some people were pissed and he says that's the point

    U2 Photos

    • U2 - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (R) as The Edge looks on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
    • U2 - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (2nd R) as The Edge (2nd L) and Larry Mullen Jr look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
    • U2 - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) announces the free download of the new U2 album on iTunes as members of U2 The Edge (2nd L), Larry Mullen Jr (C), Adam Clayton (2nd R) and Bono as and look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.

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    U2 Videos

    • U2 - Song For Someone (Directed by Matt Mahurin)
    • U2 - Song For Someone (Behind the Scenes)

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    As any human being with a smartphone knows, U2 teamed up with Apple and made their new album Songs of Innocence available for free download to half-a-billion iTunes users. The band knew the move would be unpopular and some, uh, ungrateful users were pissed that the album was automatically downloaded without their express permission.

    That was the point, per U2 frontman Bono. The band wanted to stir the pot…and the pot it stirred.

    "Well that's kind of our job isn't it? To stir things up a bit, that's why we wanted to be in a rock and roll band in the first place," the singer said to the BBC. "That's always been the way, it was the same with our first album. It's kind of why you got into a band – to stir things up and annoy people, that was the whole punk rock thing. If you weren't doing that, you weren't doing anything. So I'm very excited that we got so many people annoyed and just being discussed. The only thing that could have gone wrong is being ignored, which is perfectly understandable after all these years of being around."

    You know, he has a point there…

    The band's collabo with Apple is expanding. "I think it's going to get very exciting for the music business," Bono told Time, nodding to "an audiovisual interactive format for music that can't be pirated and will bring back album artwork in the most powerful way, where you can play with the lyrics and get behind the songs when you're sitting on the subway with your iPad or on these big flat screens. You can see photography like you've never seen it before."

    Alright, Bono, we're game. Bring it. We want to see, hear and know more.

    U2 are also working on another album, called Songs of Experience.

    Did you like getting Songs of Innocence automatically as an iTunes user, if you are indeed an iTunes user?

    —Amy Sciarretto
    09.22.14



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