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  • Bono Teams Up With Gretsch for Guitar

    Fri, 26 Dec 2014 09:31:01

    Bono Teams Up With Gretsch for Guitar - It's for a good cause

    Bono Photos

    • Bono - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (R) as The Edge looks on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
    • Bono - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (2nd R) as The Edge (2nd L) and Larry Mullen Jr look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
    • Bono - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) announces the free download of the new U2 album on iTunes as members of U2 The Edge (2nd L), Larry Mullen Jr (C), Adam Clayton (2nd R) and Bono as and look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.

    more bono photos »

    Bono Videos

    • Reeve Carney - Rise Above 1 ft. Bono, The Edge
    • Reeve Carney - Rise Above 1 (Live on American Idol)

    more bono videos »

    Good music x good cause.

    Want something to spend your holiday cash on?

    Gretsch and Bono join forces once again for a new signature guitar model, the (GRETSCH)RED. Bearing the special (RED) logo adorned on the pickguard and truss rod cover, every guitar sold will raise money for the Global Fund to AIDS, tuberculosis and malaria.

    These next two paragraphs are for gear nerds:

    The double-cutaway (GRETSCH)RED G5623 Electromatic® Center-Block Bono “Signature” Model puts Bono’s personalized stamp on Gretsch's new thinline spruce center-block design, which delivers high gain-friendly tone and greater control over the kind of feedback players want.

    Other premium features include a bound arched maple top with bound sound holes, maple sides and arched back (also bound), maple neck, 22-fret bound rosewood fingerboard with Neo-Classic™thumbnail inlays, dual Black Top Filter Tron™pickups with three-position toggle switching, and master volume and tone controls, anchored Adjusto-Matic™ bridge with G-cutout tailpiece, Grover® deluxe tuners, chrome hardware and deluxe case.

    "The (GRETSCH)RED guitar is a guitarist's dream," said Bono, co-founder of (RED). "And the reality is that every time someone buys one, it's raising money to fight AIDS. That money can buy life-saving medicine for pregnant mothers living with HIV, and prevent their babies being born with the virus. They're the same pills that will help deliver an AIDS Free Generation."

    ” Five percent of the wholesale price from each guitar sold will go to the Global Fund. For more information on Gretsch fretted instruments, go to www.gretschguitars.com.

    Anyone plan to grab a (GRETSCH)RED guitar?

    —Amy Sciarretto
    12.26.14



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