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CartBrantley Gilbert Teams Up With Mountain Dew
Tue, 05 Feb 2013 16:38:16
Drink up! Tip one back!
Mountain Dew is tapping into its southern roots and welcomed one of country music's hottest emerging acts, Brantley Gilbert, into the DEW family. Embracing the brand's Tennessee history and one-of-a-kind flavor, the new partnership is a perfect fit with the hit singer/songwriter's high-energy live shows and authentic lyrics.
"I have been a fan of Mountain Dew for as long as I can remember," said Gilbert. "I'm honored to be able to partner up with the DEW family for some exciting projects this year."
"Being part of the DEW family means making a style that's all your own, and never conforming to a traditional mold," said Greg Lyons, Mountain Dew's VP of Marketing. "Brantley exemplifies all that DEW stands for – making country music that is true to its rebel roots, in very much the same way that the brand stays true to its own. We couldn't be more thrilled to welcome Brantley into the DEW Nation, and hope our fans will join us in helping him rock."
Gilbert, in case you didn't know, is engaged to fellow country singer Jana Kramer.
This soda sponsorship and pop partnership comes hot on the heels of country crossover queen Taylor Swift teaming up with Diet Coke. Soda's gawn country, y'all!
Do you drink soda pop? What is your fave? Dr. Pepper? Do you like Brantley Gilbert? You should. He is talented and a hunk.
—Katie Sheehan
02.05.13
