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  • Britney Spears Sued by Fragrance Licensing Firm

    Fri, 01 Apr 2011 15:57:42

    Britney Spears Sued by Fragrance Licensing Firm - They helped launch her scents

    Britney Spears Photos

    • Britney Spears - NEW YORK, NY - SEPTEMBER 09: Models pose onstage at the exclusive unveiling of The Intimate Britney Spears at New York Public Library - Celeste Bartos Forum on September 9, 2014 in New York City.
    • Britney Spears - NEW YORK, NY - SEPTEMBER 09: Models backstage at the exclusive unveiling of The Intimate Britney Spears at New York Public Library - Celeste Bartos Forum on September 9, 2014 in New York City.
    • Britney Spears - NEW YORK, NY - SEPTEMBER 09: Models backstage at the exclusive unveiling of The Intimate Britney Spears at New York Public Library - Celeste Bartos Forum on September 9, 2014 in New York City.

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    Reuters reports that pop diva Britney Spears is being sued for more than $10 million by a licensing firm that helped the pop singer launch a fragrance line marketed by Elizabeth Arden Inc. Brand Sense Partners filed its breach of contract lawsuit in Los Angeles Superior Court on Wednesday, also naming her father, Jamie Spears, who is the conservator of her estate.

    According to the complaint, Brand Sense brokered Spears' deal with Elizabeth Arden in 2004, and stood to receive a 35 percent commission on any resulting Spears-branded fragrances. Brand Sense helped Brit Brit to launch a range of scents, including "Radiance," "Midnight Fantasy" and "Curious."

    The company alleges that Spears did not want to pay a 35 percent commission rate, deeming it too high, and that she went behind its back to broker a deal directly with Elizabeth Arden.

    Poor Brit. She can't catch a break this week. Enrique Iglesias backs out of their tour. Her ex-hubby announced he is expecting another child with his longtime girlfriend.

    Let's hope Brit's Femme Fatale debuts at #1 next week.

    Do you wear Britney Spears' fragrances?

    —Amy Sciarretto
    04.01.11



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