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  • Bruce Willis Enters Celebrity Fragrance Market

    Fri, 16 Apr 2010 10:32:51

     Bruce Willis Enters Celebrity Fragrance Market - Scent to debut July 1

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    Come on! John McClain a perfumer? This flies in the face of everything we know and love about New Jersey-bred, tough guy action hero Bruce Willis of Die Hard fame. The actor is dipping his toes oh-so-gingerly into the celebrity fragrance waters this summer! The celeb scent market is saturated with the likes of Halle Berry, Antonio Banderas, David Beckham, Jennifer Lopez and Kim Kardashian. According to WWD, the fashion and beauty trade paper, Willis has signed a licensing deal with LR Health & Beauty Systems, a German cosmetics firm.

    The as-yet unnamed scent is set to debut on July 1.

    Will you check out Willis' fragrance or will you just stick with Axe Body Spray to attract the ladies? Moreover, what is the smell of dude that Willis hopes to bottle with this scent? What could the top notes be? And the dry down? So many possibilities!

    —Amy Sciarretto

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