Bud Light Introduces Bud Light Music First
Wed, 08 May 2013 13:04:24
The Flaming Lips Photos
Sublime with Rome Videos
Bud Light? Music? Summer? All good things.
This summer, Bud Light is making a commitment to bring fans closer to the music they love with the introduction of "Bud Light Music First," a program that will create and celebrate various music firsts. Bud Light Music First will culminate on Thursday, August 1, with "50/50/1," a never-before-seen live music event that will see Bud Light present one concert in each of the 50 states on a single day.
"Music is such a unique platform because it brings people together, yet everyone interacts with it on a personal level," said Rob McCarthy, vice president, Bud Light. "With Bud Light Music First, we have an amazing collection of artists and partners that will make sure every adult fan can experience music in a fun, interesting way this summer."
Fans can become part of the Music First experience by downloading the Bud Light Music First app, which is now available through the Apple and Android app stores. The app will be music fans' primary destination to score Bud Light Music First prizes, including Monster DNA Headphones, Live Nation® Concert Cash®, Universal Music Group (UMG) music downloads and 50/50/1 concert tickets throughout the summer. Adults can enter codes found in specially-marked packages of Bud Light, Bud Light Lime or Bud Light Platinum into the app for a chance to instantly win a Music First prize. In total, Bud Light will give away more than 500,000 music-centric prizes this summer. For more information on prizes and how to enter, including how to play without making a purchase, see the Official Rules visit www.BudLight.com/MusicFirst.
Bud Light has also partnered with Myspace to build an interactive home for the Music First program. The Bud Light Music First Myspace hub, located at new.myspace.com/BudLightMusicFirst, and offers fans a single destination on the newly redesigned platform where they can receive updates on concerts, connect and listen to 50/50/1 artists and download the Bud Light app via iOS and Android mobile devices for a chance to win tickets to shows in their town or redeem prizing directly from their desktop computers. The Bud Light Music First Myspace hub will also house a series of exclusive interviews with artists who will each share stories about their own personal music firsts and live stream select 50/50/1 concerts on August 2.
"We're excited to partner with Bud Light as the Music First initiative gives fans the opportunity to connect to music on a massive scale, tapping into Myspace's platform as a destination for 50/50/1," said Christian Parkes, global vice president of marketing, Myspace. "Like Myspace, Bud Light shares the desire to create unique experiences in music and provide fans greater access to their favorite artists."
Bud Light Music First's finale, 50/50/1, will feature an eclectic lineup of artists from around the globe. Bud Light unveiled the first 26 50/50/1 artists, including Kendrick Lamar, Sublime with Rome, Alex Clare and The Flaming Lips. The 50/50/1 concert series was created in partnership with Live Nation Entertainment.
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