Buffalo David Bitton Announces "Blank Check Series"
Mon, 14 Oct 2013 19:05:43
Macklemore & Ryan Lewis Photos
Macklemore & Ryan Lewis Videos
Jeans brand Buffalo David Bitton announced its innovative "Blank Check Series," a program which will support self-expression and the arts by partnering with today's cultural innovators.
The "Blank Check Series" will present exceptional visionaries, influencers, performers and artists, with funding - a blank check - to be used to create engaging multi-dimensional content. The program will be delivered in a variety of forms ranging from print, video, digital, fine art, literature, social media and more. This series will provide Buffalo David Bitton with multiple points of connection with consumers on subjects and topics that truly resonate with them.
To launch the program, Buffalo David Bitton has partnered with the groundbreaking hip-hop duo, Macklemore & Ryan Lewis. As part of their "Blank Check Series," Macklemore & Ryan Lewis have chosen to work with Buffalo David Bitton to film and produce a documentary, providing viewers with a behind-the-scenes glimpse at their first world-wide arena tour. The documentary will take viewers on a digital journey through a new chapter in the duo's career, providing a front row seat to their debut arena tour, with a look at the people and places encountered along the way. The first video, currently being shot on the European leg of the band's tour, was released October 3. In addition, Macklemore & Ryan Lewis will support the launch of the series through social media and debut episode one on their website, which is at macklemore.com.
"We are thrilled to be working with Buffalo David Bitton on their creative 'Blank Check Series.' We immediately resonated with the idea behind the campaign. The partnership allows for us to bring the talented video crew and gear we've always wanted to have out on tour documenting the experience. Being our first arena tour, we are excited to bring the behind the scenes and our life on the road to our fans in a way that we've always hoped to," commented Macklemore & Ryan Lewis.
Episode 01 features London, Birmingham, Manchester, Glasgow, Dublin, Brussels, Amsterdam, Zurich, and Paris. Watch it below.
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