Burberry Launches Brit Rhythm
Wed, 11 Sep 2013 15:28:41
These New Puritans Videos
English fashion house Burberry has launched Burberry Brit Rhythm, a new men's fragrance. As the most significant men's fragrance launch to date, Brit Rhythm finds its main inspiration from music, a cultural component of the brand ranging from shows, events and the Burberry music platform devoted to emerging talent known as Burberry Acoustic.
The cologne's campaign cast includes British actress Suki Waterhouse and British musician George Barnett of These New Puritans. So yeah, it is rooted in music.
Brit Rhythm is composed of electric top notes, adrenalized heart notes and sexy base notes. Mmm! Ladies, you need to grab a bottle for your men! You can bury your nose in his neck when he spritzes this on. It smells SO good.
"Sexy and provocative, Brit Rhythm is inspired by the exhilaration and adrenaline of live music and the electric energy of the crowd." Christopher Bailey, Burberry Chief Creative Officer, said.
Watch the campaign clip below:
Will you check out this musically-influenced fragrance?