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  • Candie's Helps Launch Debut Single From Hayden Panettiere

    Fri, 06 Jun 2008 15:46:30

    Candie's Helps Launch Debut Single From Hayden Panettiere - Did you ever know that she's a <i>Hero</i>?

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    • Hayden Panettiere - LOS ANGELES, CA - AUGUST 25: Actress Hayden Panettiere attends the 66th Annual Primetime Emmy Awards at the Nokia Theatre L.A. Live on August 25, 2014 in Los Angeles, California.
    • Hayden Panettiere - LOS ANGELES, CA - AUGUST 25: Actress Hayden Panettiere (handbag detail) attends the 66th Annual Primetime Emmy Awards held at Nokia Theatre L.A. Live on August 25, 2014 in Los Angeles, California.
    • Hayden Panettiere - LOS ANGELES, CA - AUGUST 25: Actress Hayden Panettiere attends the 66th Annual Primetime Emmy Awards held at Nokia Theatre L.A. Live on August 25, 2014 in Los Angeles, California.

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    Candie's has agreed to cover "the majority of the cost" (including ad buys, a print campaign and a music video) behind "Wake Up Call," a single off of Hayden Panettiere's forthcoming Hollywood Records album. The Heroes star will be used in the clothing company's commercials starting at the end of July, much like Fergie's "Big Girls Don't Cry" and "Glamorous" were through a similar deal last summer. The song will then be released digitally on August 5, with Panettiere's debut album expected sometime in 2009.

    Despite what some people might think, the singer's record deal predates her TV role. As Ken Bunt, Hollywood's senior VP of marketing, explains, "We had to work within her crazy schedule to determine what direction she wants to go with her music."

    —The ARTISTdirect Staff
    06.06.08



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