Candie's Helps Launch Debut Single From Hayden Panettiere
Fri, 06 Jun 2008 15:46:30
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Candie's has agreed to cover "the majority of the cost" (including ad buys, a print campaign and a music video) behind "Wake Up Call," a single off of Hayden Panettiere's forthcoming Hollywood Records album. The Heroes star will be used in the clothing company's commercials starting at the end of July, much like Fergie's "Big Girls Don't Cry" and "Glamorous" were through a similar deal last summer. The song will then be released digitally on August 5, with Panettiere's debut album expected sometime in 2009.
Despite what some people might think, the singer's record deal predates her TV role. As Ken Bunt, Hollywood's senior VP of marketing, explains, "We had to work within her crazy schedule to determine what direction she wants to go with her music."
—The ARTISTdirect Staff