Carlos Santana's Music to Be Featured on ESPN Programming Through August
Fri, 27 Jun 2014 17:04:53
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Santana x ESPN! It's the Summer of Santana.
Music from the legendary Carlos Santana will be featured on ESPN and ESPN Deportes' coverage of select sports events and across a variety of studio programming and platforms this summer from now through August 2014.
As part of "The Summer of Santana," three songs from Santana's recently released album Corazón (Heart) will add rhythm to each month. "Yo Soy La Luz" will follow in July and the summer will come to an end with "La Flaca," featuring Latin star Juanes, in August.
"The inclusion of Santana's music, which is influenced by different genres and cultures, aligns with ESPN's efforts to use music that is appealing to a diverse audience," said Kevin Wilson, music director for ESPN. "Santana is a renowned artist who has built a prolific career, and we are excited to enhance our content with his tunes."
The music will be incorporated into telecasts, in and out of commercial breaks, highlight montages and studio segments across television, radio and digital platforms. Some of the live events and programming featuring the songs include NBA Finals, ESPYS, U.S. Open, NBA Countdown, First Take, Numbers Never Lie, SportsCenter, #Redes and Nacion ESPN.
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