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  • Carly Rae Jepsen Named güd Spokeswoman

    Wed, 20 Feb 2013 15:26:31

    Carly Rae Jepsen Named güd Spokeswoman - It's a Burt's Bees brand!

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    Millennial natural personal care brand güd (g-ü-d with an umlaut over the ü) has joined forces with "CallMe Maybe" cutie Carly Rae Jepsen. CRJ will serve as the brand's first spokeswoman and she will appear in a multimedia marketing campaign debuting this spring.

    We love güd. Their Vanilla Flame range is amazing. It smells like toasty, rice-y vanilla. Amy and Maggie slather themselves in it!

    So, about güd. Here's what you need to know.

    Created by natural personal care pioneer, Burt's Bees, the güd brand launched in 2012. With a whopping 36 body and hair care products across five fragrance platforms, güd offers a fresh, youthful, fragrance-forward approach to natural personal care intended to invite younger women into the category.

    güd challenges conventional beauty norms with its belief that being happy makes women beautiful, not the other way around. When güd was searching for the embodiment of the brand, Carly was an obvious choice. Her high energy, sing-along sound, self-described as "flower-child pop," is a perfect match for güd's mash-up of indulgent fragrances and natural* formulas with names like Orange Petalooza™ and Pearanormal Activity™.

    "Being eco-conscious is so important. I love that güd has figured out a way to reach young women with natural products that are also fun and smell amazing!" stated Carly Rae Jepsen. "I also really connect with the positive spirit of the brand—it's how I live my life every day," she continued.

    Will you be trying güd products? We know it's awesome that CRJ is now repping the brand, but we suggest you dig in now. The Vanilla Flame scent is tits!

    —Katie Sheehan
    02.20.13



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