Carly Rae Jepsen Stars in Candie's Spring 2013 Campaign
Tue, 29 Jan 2013 11:08:24
Carly Rae Jepsen Videos
Candies, the cute, young fashion line available exclusively at Kohl's, has revealed images from its Spring 2013 campaign, which will feature bangs-wearing, pop music sensation Carly Rae Jepsen, who often dresses with a younger skew.
You know CRJ! She was the singer of the big smash, "Call Me Maybe," the song that defines summer of 2012.
The concept for the marketing campaign is unique because it was photographed by Jepsen herself using a photo booth. This is the first time a celebrity spokesperson has shot their own fashion campaign. The print ads will debut in March issues of fashion and lifestyle magazines, as well as online, outdoor and in Kohl's marketing vehicles.
"I feel very honored to be the next Candie's girl," Carly Rae Jepsen stated. "It's a dream come true to be in the company of such amazing women! The photo-shoot was really fun because it was so different- I'm actually the photographer as well and can't wait to share it with my fans!"
Will you wear some of the items from the Candie's Spring 2013 line featuring Carly Rae Jepsen in the print advertising?